MaxSI Launches Behavioural Analytics System: eVisit Analyst Advantage
| Manoj Jasra - Friday, October 10, 2008 0 Comments |
Web analytics company MaxSI has launched a new reporting solution, eVisit Analyst Advantage, developed specifically to provide top tier functionality at a much reduced cost to businesses.eVisit Analyst Advantage has a comprehensive set of analytical reporting tools focused specifically on customer interaction, and through advanced filtering and Key Data analysis allows users to drill down into individual customer behaviour.
The system is easy and intuitive to use and does not require dedicated specialists to run it. Users can view live real time individual activity, monitor access from mobile devices, view page results overlaid on that page, and track visitor paths through the site.The system registers each user and records their interactions across multiple sessions enabling users to report on campaign origin or conversions from a customer’s very first visit, rather than just their most recent entry point.
eVisit Analyst Advantage stores and checks data allowing marketers to run reports and create filters. Users will be able to target customers and campaigns by cross referencing country, referrer and product. This pinpoints a company’s product to the referring online marketing campaign and the customer’s country of origin.
John Harrison, CEO of MaxSI Ltd, said
“The cost of customer acquisition is increasing and websites are having to fight to attract customers. Owners must therefore understand cost as well as overall value in the lifetime of a customer before they can begin to see a real increase in online profitability. We have developed a top tier system that reports on specific customers, customer segments and customer lifetime value. Research has shown that most businesses need this functionality but very few can afford the current industry pricing structures. With eVisit Analyst Advantage we have met this issue head-on by providing high-end functionality, previously only affordable to businesses with large budgets, at a cost that makes it much more widely affordable.”
Labels: Web Analytics
0 Responses to “MaxSI Launches Behavioural Analytics System: eVisit Analyst Advantage”
Post a Comment