Real Time Campaign and Goal Tracking
| Happy Bear - Friday, October 10, 2008 3 Comments |
Clicky web analytics has just released their own campaign and goal tracking. But these aren't your grandmother's campaigns and goals. No, there are two things that make their implementation very unique. Below is a sample of Clicky's campaign/goal tracking snapshot.
First, Clicky is a real time analytics service, which means you can monitor your goals and campaigns in real time as well. This is huge - you can make modifications to your campaigns and goals, and monitor the results instantly. If you your conversion rate drops through the floor, you'll know what you just did was bad, and you can revert the change or try something else. If you were just using something like Google Analytics, you wouldn't know what effect any of your changes had for at least a day - ouch!
Second, the goal funneling available goes beyond the restrictive "another page on your site" option. You can create goals funnels with campaigns, external search queries, and external domain referrals. That's pretty nifty.
More information:
Real time goal tracking
Real time campaign tracking
Labels: Clicky, Web Analytics
Nice Post. Thanks for sharing this information with us.
Hi Manoj,
can you tell us at this point if Clicky has unique campaign and goal tracking features compared to Yahoo! web analytics? They should be both real time systems.
/Pete
Thanks, that's a great post!
For more general purpose goal tracking, There is a nice web app specifically designed for
tracking goals and todo list, and time tracking, etc, it is called GoalsOnTrack.com. It's free at http://www.GoalsOnTrack.com.