Web Influencers Media Survey Results
| Manoj Jasra - Friday, October 17, 2008 1 Comments |
D S Simon Productions Inc. has released the results of the first ever Web Influencers Survey in which they identified the differences in how websites of TV stations, radio stations, newspapers, magazines and bloggers work with PR professionals and use content. FREE copy of their complete survey, available here: http://www.dssimon.com/whitepaper.
Methodology
The survey gathered 200 responses from top media outlets such as USA Today, Entertainment Weekly, network affiliate TV stations in the top 10 media markets, New York’s WINS-AM Radio (the highest-rated radio station in the country), major media websites and one-person “Mommy-blogging” sites.
Topline Results
Methodology
The survey gathered 200 responses from top media outlets such as USA Today, Entertainment Weekly, network affiliate TV stations in the top 10 media markets, New York’s WINS-AM Radio (the highest-rated radio station in the country), major media websites and one-person “Mommy-blogging” sites.
Topline Results
- 65% of online media sites now use video.
- 77% of online media sites project their use of video to increase over the next year.
- Nearly half (45%) of TV stations use outside video for their websites; while two-thirds (67%) of radio stations, newspapers, magazines and bloggers use outside video on their websites.
Video blog post on survey results:
Thanks for posting the survey! The results have already influenced the way D S Simon pitches and distributes video content to Web Influencers. Hopefully it will help out some of your readers in the same way.
DAVID REICH
D S Simon Productions
http://dssimon.com
http://dssimonvlogviews.com