WebTrends Inc., was named the top reporting and analytics tools provider at the recent Streaming Media Readers’ Choice Awards. This annual award recognizes the best products and services in the online audio and video industry as chosen by the readers of Streaming Media magazine and streamingmedia.com.

The award comes a few months after the announcement of innovative video tracking capabilities available exclusively in WebTrends Analytics­­­­TM. These capabilities allow marketers to uncover visitor patterns and trends related to online video, and then generate real-time, actionable insights into how their streaming content is being used. WebTrends customers from around the world are using this new capability to improve their brand awareness campaigns, track conversion and understand visitor engagement and effectiveness.

Nearly 4,000 Streaming Media readers voted in the competition.

“It’s an honor to receive this type of recognition from end users,” said WebTrends CEO Alex Yoder. “WebTrends was among the first to measure the use of streaming media back in the 90’s, and we’ve continued to invest and innovate to provide deep visitor-centric insights that increase engagement and build profitable relationships for our customers.”

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