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WebTrends Inc. today issued a declaration of data independence for frustrated marketers at the eMetrics Marketing Optimization Summit. The web analytics and online marketing solutions provider unveiled a new, open technology framework and standards-based solutions that make it possible to exchange data across the enterprise, free from the closed silos of mass-market web analytics suites.
The WebTrends Connect™ framework extends the value of web analytics across the enterprise. For the first time, organizations can freely exchange visitor-level online data with other standards-based systems. Marketers, BI analysts, warehouse teams and others can each create the one view of their customers and processes that they’ve long desired when making important business decisions.
“If you want a one-size-fits-all packaged solution, you can get free web analytics,” said Alex Yoder, WebTrends CEO. “But if you want to get the most out of your web data, WebTrends provides the only credible solution for creating one integrated view of your customer and enterprise data.”
WebTrends Marketing Warehouse™ functions as an open, standards-based hub for the analysis and storage of online and offline data. This enterprise-scale data platform offers a published data schema and support for standards-based data exchanges, providing flexible integration of web data with virtually any other enterprise information source, application or system.
WebTrends Connect streamlines the exchange of data into and out of WebTrends Marketing Warehouse and WebTrends Analytics™. The new interface component offers easy access to a variety of open, standards-based methods for data exchange, including ODBC and web services/APIs.
Data Scheduler provides self-service, direct access to the WebTrends Marketing Warehouse database. Even individuals with limited IT know-how can easily get at the data they need and integrate it with other enterprise systems and applications.
