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The WebTrends Connect 2008 seminar series will show how to solidify current customer relationships and uncover new business opportunities by squeezing more insight from web site data and extending this information throughout organizations.
“Our seminars demonstrate how open, standards-based analytics and data integration can help your company understand and engage with customers like never before, using the technology and systems that you already own,” said Alex Yoder, CEO of WebTrends. “WebTrends and our partners understand the tremendous value that can be captured by connecting offline data with online visitor behavior, and we want to show everyone how they can do it.”
Group presentations and an expert Q&A panel will provide marketers unique perspectives on how to:
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Uncover new business opportunities by gaining a multifaceted understanding of your customers
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Increase efficiency through easier extraction of online customer intelligence and integration with other enterprise systems
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Improve marketing execution through more accurate segmentation and targeting of customers
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Justify your marketing budgets by extending the value of current investments and generating demonstrable results
