Alaskaair.com Web Analyst Job Description

Alaska Airlines is looking for two web analysts to help our alaskaair.com Web Analytics initiative take flight. This is a fun and dynamic team that supports alaskaair.com, a five time winner of the Best Airline Web Site industry Freddie Award. With alaskaair.com providing over $1billion in revenue you'll have opportunities to drive strategy, affect change, and educate the internal community about the power of data in our push to drive traffic and improve conversion.

Applicants must have at least 6 months of experience with Omniture's Site Catalyst. Experience in Omniture's Discover and Test & Target/Offermatica is a bonus. These are long-term contract positions with a goal to convert to perm.

Principal duties and Responsibilities:

• Provide statistical and analytical support of customer information for alaskaair.com and broader Marketing Organization; conduct ad-hoc reporting as required.
• Help with implementation and data integrity testing of web analytics tool.
• Maintain and upkeep monthly scorecards/dashboards gathering various data point from the web analytics software as well as other internal databases. Also initiate new strategic reports and dashboards.
• Develop, analyze, and interpret, large data sets to research trends in customer perception, preferences, and behaviors across the website; condense into conclusions with actionable recommendations.
• Create and perform analysis to facilitate the best return on investment (ROI) for marketing, projects and promotional campaigns. Work with Marketing and IT teams to execute and measure.
• Interact with Marketing and IT teams to determine data requirements and usage.

Required Knowledge, Skills and Abilities:

• Excellent quantitative and statistical skills.
• Familiarity with web analytics tools as well as experience working with data from these tools.
• Ability to apply analytical methodologies, interpret and present findings in a clear, concise manner, including creation and use of tables, charts, graphics to summarize results. Knowledge e-commerce business models, Omniture web analytics, and Optimization testing methods preferred.
• Proficient in Microsoft Excel
• Excellent oral and written communication skills
• Ability to work independently with minimal supervision, ability to prioritize and multi-task.

Education and Experience :

Bachelors degree or certificate in any of the following: Internet Marketing, Business Analytics or minimum of 6 months experience in web analytics preferred

Prior experience in the web analytics and/or airline industry preferred. Position is in Seattle, contact: Jeanne.Jones@alaskaair.com

Labels: Web Analytics Jobs

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