Last Week ClearGauge, partnered with ZoomRank , a web-based service that monitors search engine rankings, to deliver a powerful new standard SEO analytical measure. The “average ranking” is a more stable and reliable measure of search engine rankings that allows marketers to more accurately evaluate and maximize returns on their SEO initiatives.

The standard method of measuring search engine rankings is to compare two static points in time, for instance, on the first day of each month. The problem with this is that search engine rankings can fluctuate greatly on any given day, which can result in flawed information. Using an average ranking, however, provides a much more reliable measure of search engine rankings over the course of the month. ClearGauge had used average rankings to evaluate SEO initiatives in the past, but it required careful management of daily rank monitoring and manual calculations. ZoomRank automatically monitors search engine rankings daily and worked with ClearGauge to develop an Average Rankings Report that can be scheduled to run automatically.

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