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Google continues to grow its Seminars for Success by adding a new session for Google Website Optimizer. Google is now offering Website Optimizer Seminars for Success with four sessions scheduled around the US:
Washington DC – December 4
Seattle, WA – December 10
Las Vegas, NV – January 23
San Jose, CA – February 11
Here’s What’s Covered
The Big Picture and how Website Optimization fits in
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The conversion life-cycle
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Introduction to post-click optimization
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Introduction to landing pages
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What is a landing page?
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The economics of poor landing pages
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Top mistakes in landing page design and how to fix them
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Best practices to increase conversions
Introduction to Testing
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What is testing?
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How does testing work?
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Understanding the two types of testing: A/B and Multivariate
Introduction to Google Website Optimizer
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How Google Website Optimizer works
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How to Run an Experiment
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Picking the right pages to test
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Implementing tags
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Reading and understanding reports
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Lab Session- Implementation
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Implement Website Optimizer on your own page or observe instructor implementing Website Optimizer on an existing website
Advanced Testing Strategies
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Advanced implementation
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Running multi-page tests
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Google Analytics Integration
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More best practices and tips and tricks
