I had a chance to catch up with Matthew Langie, Senior Director of Product Marketing for Omniture regarding the new SiteCatalyst Mobile Application:
[Manoj]: How did Omniture go about assessing the need for a web analytics application for Google Android?
[Matt]: Omniture develops product and services based on customer demand and changing market dynamics. The iPhone and Google Android phones represent new internet ‘platforms” that provide our customers with opportunities to create differentiated ways to engage their customers. In turn, our goal is to provide marketers with the leading web analytics found in SiteCatalyst on their mobile devices such as the Google Android phone so they can make decisions on the go to remain competitive.
[Manoj]: With SiteCatalyst being an enterprise level solution, what kind of user is the new application targeted towards?
[Matt]: Omniture effectively serves both the most demanding online enterprises requiring a broad suite of solutions as well as mid-market companies seeking best-of-breed web analytics with SiteCatalyst. The users we are seeing with SiteCatalyst for iPhone and our newest SiteCatalyst for Android include web analysts, online marketers, and even senior executives who want to stay closely connected to the performance of their online business while on the go.
[Manoj]: In the future, will Omniture release benchmark data (# of users, reports viewed etc…) between iPhone and Google Android Phones?
[Matt: We do not disclose future product or service plans, but we will provide information that benefits our customers as they serve their site visitors using iPhone and Google Android devices.
Read the rest of the press release below:
Omniture customers have an increasing number of options to receive real-time, remote access to their SiteCatalyst reports, bookmarks and dashboards for up-to-the-minute results of their online business. In July, Omniture began providing SiteCatalyst reports to online marketers via their Internet-enabled mobile phone. In October, Omniture announced that marketers could begin receiving their web analytics reports and access their SiteCatalyst bookmarks and dashboards with a native application built specifically for the iPhone. SiteCatalyst for Google Android extends the innovation curve by giving marketers access to the same detailed information using mobile devices running Google Android.
Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers more quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is the foundation of the Omniture online marketing suite of applications.
“In a rapidly changing business environment, marketers need to be able to make decisions quickly to remain competitive,” said Aseem Chandra, senior vice president of product marketing at Omniture. “With this release we continue to help our customers mobilize their marketing with on-the-go, real-time, on-demand access to analytics, further enabling our customers to make timely business decisions that can dramatically impact marketing effectiveness and return on investment.”