Helping companies monetize e-commerce via Web-capable mobile devices, Tealeaf®, today announced Tealeaf CX Mobile Experience Manager. With the addition of Tealeaf CX Mobile Experience Manager, Tealeaf delivers the industry’s first mobile session replay. The visibility mobile session replay affords is especially critical given the variability of mobile devices, and allows companies to understand mobile customer engagement, discover ongoing behavior patterns, and compare success and failure of mobile users alongside the experiences of traditional desktop users.

Tealeaf also announced several additional updates to the Tealeaf CX solutions, including enhanced Robot (bot) traffic reporting – to improve organic search rankings and affiliate marketing efforts – and new user community-driven event and analysis templates. These templates are packaged to provide Tealeaf’s customers and partners with best practices that further accelerate the time to value of Tealeaf.

Tealeaf CX Mobile Experience Manager

As more consumers rely on mobility, meeting expectations for mobile customer experience will be key to success in this new business channel. However, supporting Web transactions via mobile devices is very different than via desktops, and is dependent upon a company’s ability to effectively deliver content to varied devices and mobile browsers. Mobile Experience Manager offers companies full visibility and actionable insight into their customers’ mobile experiences:

Mobile Session Replay – Visibility Critical to Understanding Mobile Customer Experience

Mobile Experience Manager captures complete interactions of every mobile user without dependence on JavaScript or other mechanisms that can miss mobile interactions. The module can then replay an exact browser-level recording of each session, taking into account mobile variables including specific device capabilities, screen sizes, and other limitations (such as not supporting JavaScript). Insight revealed through Mobile Experience Manager is critical to discover and diagnose mobile site experience problems, compare mobile experiences with desktop experiences (or between devices), and ultimately improve success in this growing channel.


Additional Updates to Tealeaf CX Solutions:

Bot Traffic Reporting

Tealeaf also announced the addition of bot traffic reporting. Utilized by search and price engines for Web crawling and indexing, bots often make up a high percentage of site traffic.

Understanding bot behavior has been challenging however -- bots don’t accept JavaScript, making most Web analytics solutions unable to report on their traffic. With the new bot reporting capabilities, Tealeaf’s visibility is now extended, providing the unique combination of actual user traffic alongside bot traffic – including which bots visit a site, their frequency, and how they are traversing the site during each visit.

Multiple teams within an organization can benefit from better understanding bot behavior Insight into bot traffic sheds light on how product pages are getting indexed and ranked by a search engines—informing better search engine optimization decisions for emarketing teams. Understanding bot behavior can also help emarketers launch new product pages and update pricing—content companies want customers to find via organic web search. In addition, affiliate marketing programs can be enhanced through an understanding of how price crawlers and other bots are cataloging a site. And IT organizations can leverage bot traffic reports to help manage site traffic levels and protect against intrusion by “bad” bots.

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