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MarketingSherpa’s first-ever Video Marketing Benchmark Guide 2009 provides you with practical data and how-to guidance in the rapidly changing video marketing landscape. To our knowledge there is nothing else like it. Learn More.
The Video Marketing Benchmark Guide is designed to arm you with the data and practical how-to information you need to make the right strategic decisions for your organization. It covers all forms of video (online, network & cable, mobile), their similarities and differences, focusing on ROI so you can use the right video tactics to match your strategic goals. Find out:
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How the video landscape (and especially the ad-supported video landscape) is changing, and what this means for marketers.
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How digital distribution, behavioral ad-serving, and online media buying are making video more accountable.
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How publishers and content producers are monetizing video content.
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How accountability and analytics are completely changing.
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Plus you will get details on how the growth of video impacts marketing tactics like SEO, viral, PPC, infomercials, lead generation, and direct sales.
They analyzed the information from 1,083 marketers who answered our comprehensive survey along with data from Nielsen, Comscore, Rentrak, BrightRoll, TubeMogul, and more.
You’ll find:
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173 charts and 74 tables
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Additional research from 1,422 consumers
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22 strategy reports, industry overviews and special reports
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Complete with in-depth interviews, qualitative and quantitative research, practical tips and Case Studies, the Video Marketing Benchmark Guide 2009 is for large, medium and small B2B and consumer companies that want to use video as a way to improve their results. Learn More.
