|
|
Looking for a way to engage your readers/customers with your online videos by making them more interactive, then I suggest you check out Veeple. This services allows you to make anything in your video clickable, or add clickable media files, images, relevant ‘icons,’ PDFs, Word docs, SWFs, MP3 files, and more, creating a powerful interactive experience for your users.
Recently I got a chance to catch up with Veeple’s CEO, Scott Broomfield to get his insight on their video enhancement product. See our conversation below:
[Manoj]: How did you come up with the initial idea for Veeple and how did you assess the need for a service like Veeple?
[Scott Broomfield]: The idea came in late 2006 when my co-founder took note that the video viewing experience on the web was passive, or lean back. He, Craig, thought is strange that video should stay passive when it was populated in a lean-in, interactive medium. So he and a couple of others dreamed up the idea to put a rapper around video that would make any video Clickable.
The idea of the service came out of 2 things: First, building a destination site seemed completely unrealistic, as YouTube was already clearly going to be the winner and there were over 200 sites trying to engage. Second, no one had cracked the code related to providing a completely integrated service for the web publisher and web developer that made getting video on a site simple and easy.
[Manoj]: What has been the initial response to Veeple and what type of end user has embraced the technology the most?
[Scott Broomfield]: We launched the service of October 2 and the response has been fantastic. To date we have over 350 sign ups and over 50 of those persons have already deployed there first ‘clickabe video’ with Veeple. A sample of early adopters are (by category): 50 gaming, 43 technology, 42 entertainment, 36 education, 36 sports, 19 blogs (vloggers) and 16 How to sites.
[Manoj]: Are you able to measure the different interactions with the “Share Spots”
[Scott Broomfield]:Absolutely. And, this is key to our customer. The ability to measure, for the first time ever, the time people actually spend viewing the video and what they click on and how often they click on it. At present we are seeing a click-through rate (CTR%) of 14.1%. People love telling their stories and seeing how well their stories are being received.
[Manoj]: What is the cost of Veeple?
[Scott Broomfield]:The Price is $49 / month and with that you get: 1. our Video Management and Delivery Platform (we use AWS under the hood), 2) our customizable player, 3) clickable icons, ad insertion and other cool stuff like PDFs, SWFs, images, etc. and 4) Click-through Analytics.
Check out a sample Veeple video below:
Awesome interview. Right now, I’m looking to find a tool to make a how-to video for my site,www.errorlytics.com, and due to the nature of the site, I was worried that a how-to video might not be helpful. Hopefully, I’ll be able to get approval to buy this tool so perspective customers can get a full idea of what the user experience would be.
Thank you for this post!