• Email Opens
• Bounces
• Email Forwards
• Links Clicked (ClickThroughs)
• Spam Detection
• Amount of Successful Deliveries
• New Subscribers
• Opt Outs

The most successful email campaigns are the ones that measure the email message related metrics and take it a step further by tracking website usage after a reader clicks through to a given website. By combining the metrics mentioned above in addition to tracking email campaigns down to website content viewed/conversions/purchase, this can truly help you create a customized campaign which will result in far fewer bounces and opt-outs.

Below I have compiled a list of some of the most popular email marketing solutions, most of which offer some type of free trial period:

Constant Contact starts at a price of $15/month for up to 500 members in your mailing list and comes with a 60 day trial version. Constant Contact also has a survey module which can be added for an additional monthly fee starting at $15/month.

Lyris has an advantage in that it has a tight integration with CMS (Hot Banana) and Web Analytics (ClickTracks). It offers different versions of desktop/web based solutions but I found the price a little difficult to find on their website.

MailChimp offers a 30 Day trial version and offers free support, email templates, sign up forms and starts at $15/month (500 members). If you're a non-profit organization you get a discounted rate of $12.50/month. MailChimp also integrates with Googel Analytics.

EmailLabs offers various solutions including Newsletters, eCommerce, Enterprise and Agencies. I wasn't able to quickly find a price but was impressed with the number of features EmailLabs offered. The website also mentions an integration with HBX (now SiteCatalyst HBX).

Campaign Monitor's pricing is per email which makes it easy to expense. They also have a service aimed at designers who manage the mailings for their clients. They also offer some neat email testing so you can test your emails in various clients and against various spam filters before you send (for a per use fee).
"I like the ala carte pricing model...and nice looking stats." - Software Developer, Jonathan Bowers

Responsys offers a complete campaign solution by being able to provide email, direct mail and mobile marketing integrated together. Additionally it provides very comprehensive segmentation and reporting to really help target customers.

Labels: Email Marketing, Web Analytics

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A study of the growth in visitors among the top 100 U.S. Internet properties revealed that 2007 was a strong year for several of the largest properties.

Labels: AOL, comScore, Facebook, Google, Yahoo

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Labels: global thoughtz

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The Compete Blog had a very interesting post on eBay last week showing how the online auction Juggernaut had performed over the last 6 years.

The chart below (provided by Compete) shows the steady quarter over quarter growth of eBay from 2001-2007. The data on the chart represents eBay's revenues in millions.



Additionally, Compete.com's post shows how eBay's revenue per visitor has steadily increased as well. This was after a significant drop in 2001.



Source: http://blog.compete.com/2008/01/24/ebay-traffic-growth-earnings-2007/

Labels: Compete, eBay

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Labels: Apple

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Visible Measures Corp., today unveiled VisibleSuites at DEMO 08, the company’s flagship solution to help video publishers and advertisers understand and grow their online viewing audiences. VisibleSuite measures the in-stream viewing behavior of Internet video audiences.

The company’s patent-pending data collection approach captures every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. VisibleSuite provides publishers and advertisers with precise performance measurements when planning online video marketing and advertising strategies, including how audiences find, view, interact with and share each online video.

http://www.visiblemeasures.com/ VisibleSuite enables video publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. As they look to grow their total audience while increasing viewing time and viewer involvement, Internet video publishers can now use Visible Measures’ technology to understand exactly how their online audiences engage with their video content.

Audience Engagement Screenshot:



With VisibleSuite’s ability to measure the behavior of their Internet video audiences, video advertisers can know not just that their placement was viewed, but how much the audience was involved in the message and then map results to specific campaigns.

At DEMO 08, Visible Measures will show audience behavior measurement results for the DEMO.com Web site, which features video programmed and distributed using the Brightcove Internet TV platform. “Audience measurement is becoming increasingly important for video publishers as they look to optimize their programming and advertising,” said Jeremy Allaire, chairman and CEO of Brightcove.

Available immediately, VisibleSuite is an on-demand Web service that requires minimal integration and is priced based on overall video consumption. VisibleSuite is already in use by such forward-thinking Internet video publishers and advertisers as DEMO, Funny or Die, Hill Holliday, HoneyShed / Droga5, Boston.com, Streetfire.net and others.

Labels: Video Analytics, Video Optimization, Web Analytics

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• Leveraging high image rankings: You may have top rankings for your images in both the image results and universal/blended results but what are visitors doing when they arrive at your site? Search Engines such as Google show the exact page where an image resides (after clicking throuh on an image) therefore this is a great opportunity to funnel visitors deeper to your site. The different images queries which refer visitors to your site can help dictate the type of content you should surround your images with.
• Should you freshen up your images? You definitely should. Similar to textual content, keep visitors coming back with images that continue to match the visitor's query (and intent). The most important point is to maintain the names of the images as well as the textual content within the alt attribute.
• The ROI on Video: Video is an excellent way to promote your brand and services to visitors but how do you know when a given video has maxed out its potential. I recommend checking out trends for views, comments and clickthroughs (and again what visitors are doing after the click through). These trends should help show whether or not the video is still engaging visitors. If you are seeing the trends flat-line you know it's time to add some new content.
• Visitors know what they like to watch: If you're thinking about enhancing your video strategy with some fresh content then I suggest you look to your visitors for help. Look at the comments they leave (if you've uploaded YouTube or MetaCafe) and secondly look at your internal search terms. Both of these areas are ways visitors have engaged with your content by providing feed back so why not show visitors what they want?

Bonus Tip*

This next strategy is not directly related to video or images but the concept is something you maybe able to apply elsewhere. I have two travel sites: BC Travel Guide (.ca) and British Columbia Tours (.com) and I am looking to rank highly for "Kelowna" or "Kelowna British Columbia." So I created a Kelowna themed page on each site, both with keyword rich content, interlinking and images. The results are too early to tell but this allows me to test the level of authority per domain, the return per domain and the potential for having 2 sites rank highly for a few phrases.

Labels: Image Optimization, Universal Search, Video Optimization

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• Microsoft’s $16 billion in revenue is a company record.
• The company’s client unit–think Vista and XP–had operating income of $3.36 billion on revenue of $4.33 billion. For the same quarter a year ago, Microsoft’s client group had operating income of $1.84 billion on revenue of $2.58 billion. Translation: For all the whining about Vista folks are buying it.
• Enterprise sales are strong with Microsoft’s business division and server and tools unit posted double-digit revenue growth rates. The business division–Office, Sharepoint etc–in the December quarter reported operating income of $3.18 billion on revenue of $4.81 billion.
• Microsoft’s server and tools business had operating income of $1.72 billion on revenue of $3.28 billion in the December quarter.
• Microsoft says it is seeing “healthy demand from both businesses and consumers in the United States and our growth in emerging markets is especially strong.”
• Xbox 360 console sales hit the 17.7 million unit mark. That’s a lot of units for a relatively small profit. In the December quarter, Microsoft’s entertainment and devices division had an operating profit of $357 million on revenue of $3.06 billion.
• But Microsoft’s online services division–MSN etc.–still isn’t making money with a second quarter operating loss of $245 million on revenue of $863 million.

Microsoft Financial Reports:

Current Fiscal Year

• Second quarter 2008 earnings
• First quarter 2008 earnings

Prior Fiscal Year

• Fourth quarter 2007 earnings
• Third quarter 2007 earnings
• Second quarter 2007 earnings
• First quarter 2007 earnings

Labels: Microsoft

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• Search for any person in the ZoomInfo database by name.
• Search for any company in the ZoomInfo database by name, domain, industry, keyword, geography, or company size.
• Get detailed information such as description, industries, address, stock ticker, key people, mergers and acquisitions, and more on any company in the ZoomInfo database.
• Get a list of competitors for any company in the ZoomInfo database.

Below is a sample URL to make an XML request for the ZoomInfo data:

http://api.zoominfo.com/PartnerAPI/XmlOutput.aspx?query_type=people_search_query&pc=&firstName=Brian&lastName=Balfour&key=

The "key" has to be generated by concatenating the following parameters:

1. First 2 letters of every search term in sequential order (*** Note for the Company Competitors Query, supply the whole CompanyID)
2. Your Shared Secret
3. Today's day (not padded with zero)
4. Today's month (not padded with zero)
5. Today's year (4 digit)

Below is a method you can use to generate the MD5 code:

Labels: C#, ZoomInfo

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“Top Friends” by Slide was the top ranked application during the month, with more than 6.2 million engaged viewers (18.5 percent of the Facebook audience), followed by Movies by Flixster with 5.2 million (15.4 percent), and SuperPoke! by Slide with 3.6 million (10.8 percent). Slide contributed three of the ten most engaged Facebook applications in November, while RockYou! contributed two.

Labels: comScore, Facebook

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Labels: SEO

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In December, Google Sites’ share of core searches stood at 58.4 percent. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.8 percent), Time Warner Network (4.6 percent), and Ask Network (4.3 percent). Yahoo! Sites experienced the most significant market share increase, gaining 0.5 share points versus the previous month.

Labels: comScore, Yahoo

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Hiwise has just released their 2007 holiday report. Heather Dougherty, Research Director at Hitwise and author of the report does a great job covering the retail trends, traffic sources, uses of Social Networking/Email/Search, and the key findings. Below is a summary of the report. Download your copy here.

• Strong overall traffic growth despite economic fears – The total market share of visits to the Hitwise Retail Index increased by 17% between Thanksgiving and Christmas Day.
• Shoppers flocked online on Thanksgiving Day to check out online-only specials and Black Friday promotions – The largest market share of visits to the Hitwise Retail Index occurred on Thanksgiving Day this year, an increase of 20 percent compared to 2006. This is the fourth year in a row that traffic has peaked on Thanksgiving Day, making it the busiest day online in terms of market share of visits during the holiday shopping season.
• Promotions drive season’s highest growth in market share on Cyber Monday – The Hitwise Retail Index comprising the top 100 retail websites received 5.07 percent of all US visits on November26, 2007, representing an increase of 26 percent versus November 27, 2006, with 4.02 percent of visits.
• Search and cross-shopping drive the majority of referrals – Search engines and other retail websites topped the list of traffic sources to the Hitwise Retail Index and together contributed 57% of upstream traffic in December 2007. Email also remained a key communication tool to help drive customers to retail websites.
• Traffic to comparison shopping engines (CSEs) increased during the 2007 holiday season – The comparison shopping engines experienced strong growth during the holiday season, as price conscious shoppers research holiday purchases. The market share of visits was 48% higher in December 2007 than last year.
• Retailer participation helped drive additional consumer interest for Black Friday ad websites – Traffic to Black Friday websites increased by 51% for the week ending November 24, 2007 compared to the same week in 2006 as a result of broader consumer awareness and a greater array of content from retailers.
• Nintendo Wii and Uggs dominate product searches – Nintendo Wii and Ugg boots were consistently the top searches among products during this holiday season. Interest in the Nintendo Wii remained strong leading up to the Christmas holiday even as retailers ran out of stock.
• Shoppers sought gift cards from credit card issuers – Visa and American Express gift cards were the most popular searches for ‘gift cards’ during much of December. Price-conscious consumers also looked for free and discounted gift cards to stretch holiday budgets.

Labels: HitWise

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Labels: SEM, SEO

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Labels: comScore

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BidVertiser has recently added the ability to integrate its services with FeedBurner, Blogger and WordPress:

1. WordPress Plugin to allow you to seamlessly embed the BidVertiser Ads in your feeds.
2. Solution for FeedBurner that allows you to embed the BidVertiser Ads in your current FeedBurner address.
3. Solution for Blogger that allows you to embed the BidVertiser Ads in the footer of each of your post feeds.

The integration is actually quite simple and literally takes less than a minute to setup. Below are the instruction for Blogger and Feed Burner:

Blogger (full instructions)

1. Login to your Blogger account.
2. Click Settings -> Site Feed.
3. Copy your BidVertiser Feed Code to the Post Feed Footer area.
4. You must also set Enable Post Pages to Yes (in Archiving settings) and set Allow Blog eeds to Full.
5. Click Save Settings.

FeedBurner (full instructions)

1. Register your ORIGINAL feed with BidVertiser (not the one you got from FeedBurner).
2. Login to your FeedBurner account.
3. Click Edit Feed Details.
4. Type your new feed address from BidVertiser under Original Feed.
5. Click Save Feed Details.

Labels: BidVertiser

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Labels: HBX, Omniture, visual sciences, Web Analytics

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Analytics vendor, VisiStat, has released a new report containing a summary of Global web analytics statistics they collected over 2007. The report covers global website usage, search engine usage, keyword analysis, top browsers, top operating systems. See the full report here: http://www.visistat.com/web-use-trends-2007.php

Usage Stats:

Average Bounce Rate: 72.8%
Repeat Visitors: 30.4%
Average Visitor Click Path: 3.2 pages
Duration of Average Visit: 2.14 minutes

Search Engine Usage Stats

Labels: VisiStat, Web Analytics

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Labels: Google

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“Cloud computing, or Platform-as-a-Service, has enormous potential for the
enterprise,” said Marc Benioff, chairman and CEO, salesforce.com. “Cloud
computing offers almost unlimited computing power and collaboration at a massive
scale. With Force.com Platform-as-Service, we are providing the necessary
building blocks to make cloud computing real for the enterprise.”

Labels: salesforce

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• Oracle has leapfrogged its longstanding Oracle Portal product with a quite new and lightly implemented Oracle WebCenter, and now has acquired BEA – itself supporting two different portal products, after cancelling plans to merge them into a single platform. Upon concluding the take-over, Oracle will support four separate enterprise portal products that substantially overlap.
• Sun is transitioning its Portal Server to an open source license – boosting the trajectory of a traditionally low-profile offering – but also introducing a new model and set of relationships to the customer base.

Conversely, SAP of late has invested only minimally in its portal solution, which has fallen behind its peers functionally, even if it remains very much a "known quantity" within the SAP customer base. Meanwhile, Microsoft SharePoint 2007 has changed very little in the past year, as customers and integrators alike continue to experiment broadly with the core platform in the absence of clear roadmap signals from Redmond.

Although product and institutional evolution is healthy, highly rapid or unduly tepid change can introduce different types of risk to enterprise technology investments. To plot the current state of product and vendor evolution among major Enterprise Portal suppliers, CMS Watch has developed a "Vendor Risk Profile."

The Enterprise Portals Report evaluates 16 major solutions from:

- Apache
- BroadVision
- eXo
- IBM
- Liferay
- Microsoft
- Oracle / BEA
- Plone
- Red Hat/JBoss
- SAP
- Sun
- uPortal
- Vignette

Labels: CMS Watch

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Labels: Facebook, MySpace, Social Networking

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Labels: Apple

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Yahoo! Sites continued its reign as the top U.S. Web property in December with nearly 137 million visitors, followed by Google Sites (133 million visitors) and Microsoft Sites (120 million visitors). Apple Inc., which benefited from interest in popular holiday gifts like the iPod and iPhone, moved up one spot to capture position 10 with 47.7 million visitors. Holiday shopping also lifted Sears Sites, which jumped 10 spots to number 21, Best Buy Sites, which rose 5 spots to 22, and JCPenney Sites, gaining 5 spots to position 40. NBC Universal, iVillage.com: The Womens Network, and Weatherbug Property all entered the rankings this month capturing positions 48, 49, and 50, respectively.

Labels: comScore

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"The web analytics marketplace has seen some instability and consolidation --
such as ClickTracks and SageMetrics being acquired by larger entities, and
Omniture's imminent acquisition of Visual Sciences -- and this has led some to
believe that web analytics has become a two-party system," said Phil Kemelor,
lead analyst for the report. "But don't believe the hype that Google Analytics
and Omniture are your only choices, because that's hardly the case."

Labels: Google Analytics, Omniture, Web Analytics

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Many sources around the Internet have been following the story behind China Mobile and Apple regarding the introduction of the iPhone, however today it has been reported that China Mobile has walked away from negotiations.

"We can only say that negotiations have ended for now," a spokeswoman for China Mobile Communications told the AP. "We have no other news to report." Chinese Internet portal Sina.com promptly started reporting that (surprise, surprise), the deal-breaker was likely the 20-to-30 percent revenue share agreement Apple was likely demanding - Wired Blog.

• China Mobile Walks Away From IPhone Deal Forbes
• China Mobile, Apple End Talks on IPhone The Associated Press
• Apple runs into China Mobile wall MarketWatch
• No reception for China as iPhone talks fail - Times Online UK
• China Mobile ends talks with Apple over iPhone - AFP
• China Mobile ends talks with Apple over the launch of iPhone handsets - The Canadian Press
• Apple, China Mobile Call iPhone Talks Off - Digital Media Wire
• China Rejects iPhone - G4 TV

Labels: iPhone

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The Google Mobile Blog reports of some cool enhancements for the iPhone including a new version of Gmail specifically for the iPhone. Here is the entire list of updates as reported from the Google Mobile Blog:

• Customization of tabs: We're all very diverse in what products we use, particularly on mobile. Now you can customize the tabs you want on Google.com. Go to the More tab and press "Custom tabs" to select your favorite three Google mobile products.
• New and improved Gmail: The latest version of Gmail delivers messages to your inbox without the need for you to refresh it. Also, if you need to write an email, we help you complete the address -- you only need to type out the first few letters of your contact.
• New and improved Calendar: A calendar can be one of the most important things on a phone. Now Google Calendar is faster and has a month view.
• iGoogle for the iPhone: One of the most common requests to date has been to include personalized modules. We're happy to announce a new iPhone-optimized version of iGoogle that mobilizes all of the modules you know and love. Simply click on the iGoogle link from the Google.com home page or go to http://www.igoogle.com/.

Below are a couple of screenshots of the new updates:

Labels: Gmail, iGoogle, iPhone

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Enquiro Research has released a new eye research comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

Download the Study Now!

Other questions answered by the research study include:

1. Is search interaction unique to different cultures, languages, alphabets and reading patterns?
2. Which search engine do Chinese searchers prefer?
3. Do Chinese searchers view organic and sponsored listings in the same way that North American searchers do?

Labels: Baidu, Google

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Search Marketing

• Microsoft Acquires FASTer Search - The SEO Blog
• User Data, Mobile Explosion, Death Of SEO - SEM Trends In 2008 - Online Marketing Blog
• Google Maps Growing In Popularity - Marketing Pilgrim
• Pageflakes Has Been Working within Social & Education - WebProNews
• Google: Processing 20 Terabytes Per Day and Counting! - Page Traffic
• Mobile Search and Internet Access Data from Japan - Global Thoughtz Japan

Web Analytics

• 2008 Google Analytics Resolutions - Epike One
• Standard Metrics Revisited: #4 : Time on Page & Time on Site - Occam's Razor
• No time like the present! - Google Analytics Blog
• Consumer Use of Online Real Estate Websites Proven Strong in 2007 - VisiStat Blog
• Strange Problem In Google Analytics - Blackbeak
• Understanding Unique Visitors - Immeria Blog

Labels: Must Reads

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Labels: Search Marketing In House, sempo, SEO In House

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Below is an update on what Pageflakes has been working on within the topics of social and education.

First some background on Pageflakes

With Pageflakes, you just sign in quickly to the website, add url's ('flakes') to your page (‘pagecast’), shuffle them around in priority of importance, create a snazzy background and off you go. This is now your new home page instead of having to rummage through many websites on a daily basis. You can see all your favorite websites on one page and can create additional pages based on themes i.e. cookery, sports, fashion, celebrities or your own enterprise & business updates etc. Upload videos, use the ‘anything flake’ to add personal messages, calendars and more. Users can chat with other pagecast users directly or through the community section, copy flakes and discuss like-minded topics.

Education:
Pageflakes are working with local schools and educational boards to help them organize their class schedules. Teachers are using Pageflakes as the main site for their students to see update calendars, exam timelines, research study information, grade trackers, message boards and the list continues... Check out a few below:

1. Homepage platform to set up all educational needs: http://teacher.pageflakes.com/




2. Class Schedule: http://www.pageflakes.com/Community/Content/Flakes.aspx?moduleKey=6028&filter=0




3. 3. Grade Tracker: http://www.pageflakes.com/Community/Content/Flakes.aspx?moduleKey=757&filter=0




4. Message Board: http://www.pageflakes.com/Community/Content/Flakes.aspx?moduleKey=3877&filter=0

Socially:

In addition, Pageflakes have now created a series of 'open' Pagecasts for the consumer to use as an ongoing campaign – whether you're a Pageflakes registered user or not. Some of the themes are below and more are to come throughout the year (Mothers Day, sporting events, national holidays etc). Anyone can see these from clicking the links or signing in and looking in the community section. These theme pagecasts have been produced by Pageflakes using both new flakes and incorporating flakes from existing pagecast users:

• www.pageflakes.com/superbowl
• www.pageflakes.com/valentinesday
• www.pageflakes.com/carnaval - Mexican Carnival

Labels: pageflakes

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• US visits to Maps websites is up 10% year on year and MapQuest is still the leader, receiving more than half of all US visits to Maps websites last week. However, Google Maps is gaining fast.
• A year ago, MapQuest had more than five times (429%) more US visits than Google Maps. Last week, that gap was down to 126%. Google Maps is the #2 Maps website and attracted 22% of visits to Maps websites. Yahoo! Maps and MSN's Local Live stand 3rd and 4th.
• Traffic to MapQuest has remained flat year on year and is down 20% in the past 6 months. Google Maps traffic is up 135% year on year and is up 7% in the past 6 months. The growth for Google Maps is from traffic from the Google search engine.
• Google sends more of its own traffic to Google Maps than to Mapquest, a change that occurred last March. This can't really be attributed to an increase in consumers looking for Google Maps. We can measure this through Internet searches. Searches for "google maps" have increased but the term "mapquest" receives nearly 10x the search volume.

**Update - Online Map Provider Marketshare - September 2008

Labels: Google Maps, Mapquest

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The unknown truth about in-house search engine marketing is that a majority of your time, at least at the senior level, is spent educating and “selling” SEO.

Corporate search engine marketing can not be done by a single person. There has to be a buy-in from the company. Getting individuals on-board with SEO requires strong communication, presentation and often sales skills.

Obtaining company buy-in also requires working with different personalities. There is not a magic phase or methodology that works for everyone. Some people need statistics and numbers to prove the return on ad spend. Others just need ego stroking.

Search engine marketing is a vital part of a legitimate business. Corporate buy-in requires educating the company. This can be done through continuous presentations, conference calls, memos, white papers, or various other communication avenues.

By getting everyone on board you will find help in other departments and at the executive level. For more tips for in-house search engine marketers at JohnWEllis.com

** Find more articles from John W Ellis at http://www.johnwellis.com/

Labels: john ellis, SEM Careers, SEO, SEO In House

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Labels: marketing

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Labels: ASK, Google, HitWise, MSN, Yahoo

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1. Maximize advantage from future trends in processor performance: Moore’s Law is alive and well, but its jurisdiction has shifted: going forward, the cost per unit of capacity on shared systems will improve far more quickly than that of single-user machines
2. Minimize leakage of data to the ungovernable edge of the network: Rising standards of governance, combined with growing complexity of threat environments, demand that data and logic reside on professionally configured and administered systems rather than end-user hardware
3. Focus developer talent on competitive differentiation rather than commodity software maintenance: Developer skills are increasingly scarce and expensive: companies must offer opportunities to do creative work, and must not waste limited resources on capabilities that can be shared among many organizations
4. Integrate custom applications with best-of-breed Web services and data streams: Strategic applications increasingly generate value by combining expertise and information from many sources, making it attractive to build applications in multi-tenant environments that simplify connection
5. Extend the power of high-end enterprise systems to field offices, supply-chain partners and customers : Multi-tenant systems, designed for precisely controlled sharing and separation of data and function, reduce the difficulties and risks of presenting different views and feature sets to diverse (but cooperating) user communities

Labels: salesforce

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So what's Global Thoughtz? Global Thoughtz is a new marketing blog created by Manoj Jasra (me) and Jody Nimetz featuring the perspective of international bloggers. This new blog features online marketing strategies, search engine market share, technology, social media and much more ALL from different countries from around the world. If you are interested in contributing send us an email: globalthoughtz@gmail.com.

Subscribe to Global Thoughtz: http://feeds.feedburner.com/globalthoughtz

Currently Global Thoughtz features the following countries (and are always looking to add more):

• Australia
• Canada
• Greece
• Germany
• France
• India
• Japan
• Russia
• Scandinavia
• United Kingdom

In addition we have focused sections on some of the hottest topics in online marketing including:

• Web Analytics
• Local Search
• Mobile
• Social Media

Labels: marketing

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Labels: Google, YouTube

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Labels: HitWise

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Labels: Google

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We are pleased to announce a new service offering from Web Analytics World: Blog Setup and Configuration. Blogging has become one of the premier ways to compliment your business with customer service, support, updates and community so leveraging a blog should be a no brainer. We bring many years of organic search marketing, technical analysis and blogging expertise to the table therefore we can help you throughout the entire setup process:

• Domain Registration and Hosting
• Installation of WordPress or Blogger
• Template Customization and Branding
• Logo Design
• Plug-in Configuration
• Web Analytics Implementation
• Feed Subscription Setup
• Google/Yahoo/MSN Webmaster Tools Setup
• Social Media Integration
• On going support
• SEO, Blogging Best Practices
• Consultation and Strategy

Here is a sample of some our most recent work: Global Thoughtz, Vinewz, British Columbia Tours, ASK Enquiro and of course Web Analytics World.

For more information or a customized quote email: manoj.jasra@gmail.com

Labels: Blogging

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"Over 57% of the respondent had bonus along with the base salaries. Bonus was a
component of total package at all the positions. Sr. Managers seem to have higher
bonus than people with Director Title. Since there were very few “Directors” who
participated in the survey I am not confident that these numbers truly represent
the current market salaries."

Labels: Web Analytics

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Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular web analytics posts of 2007. His list includes posts from 6 different authorities in the Web Analytics industry including: Occam's Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics.

Below is a list of 10 from his full list of 18, which you can read more about here.

1. Rethink Web Analytics: Introducing Web Analytics 2.0


2. Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail?


3. EXCLUSIVE Microsoft Gatineau presentation and screen shots


4. Is Google Analytics the Killer App? No.


5. What and how to measure Social Networking websites


6. Tracking RSS subscribers via the IMG tag - a quick Web Analytics HACK


7. 21 Reasons Why You Do NOT Need Web Analytics


8. Criticize Google Analytics. Win Prizes


9. Answers to your Top 10 Google Analytics Questions


10. 1 18 08 Online and Google Analytics traffic stats on Cloverfield Movie Trailer

Some of my favorite web analytics blogs which were not included in this list (and ones you should definitely add to your feed reader) include:

• Analytics Talk: Justin Cutroni and team are one of the best resources on Google Analytics.


• SemAngel: Gary Angel, President of semPhonic offers deep insight on Web Analytics Process and Strategy.


• Web Analysis: Anil Batra, Consultant with Zero-1, blogs about Behavioral Targeting and Online Advertising.


• Marketing Productivity Blog: Authored by Jim Novo who is an expert on Behavioral Analytics.
  

Labels: Web Analytics

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• Number of posts this year: 300
• New product announcements: 15 (not counting our April 1 release)
• News about upgrades and additions to products: 87
• Announcing products in more languages and countries: 30
• Acquisitions: 12
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Google Adsense Blog http://adsense.blogspot.com/2007/12/look-back-at-2007.html

New feature launches were abundant in 2007, and many were based on your direct
feedback and requests. To help improve the performance of your ads, we revamped
the look of our ad formats and introduced ad placements to let you promote your site to potential advertisers. The new Manage Ads feature gave you the ability to make changes to your ad units directly in your account and quickly experiment with optimizations. In addition, we launched such features as video units, AdSense for
mobile content, and referrals 2.0 to bring in new revenue streams for your site. Still others like the Allowed Sites list and the recently announced Ad Review Center were inspired by your requests for more control over your ads and your account.

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