• Essentially this is the discovery phase for your potential customers, they have come to a realization that they need a specific product or service but are just testing the waters at this point. It’s also a discovery phase for your business as well because it helps you identify the various touch points users are leveraging to find your site and additionally you can begin to get a sense of the content they are viewing which is enlightening them on products/services in your vertical. This is why I have selected referring sources and content viewed in this initial phase.

Research

• Users now have an idea of what they are looking for and are starting to narrow down the choices by checking out the competitive landscape. B2B Marketers should offer product information, pricing, competitive information to help keep them engaged with your site. I mention downloads and time spent on site in the research phase and want to emphasize that it has to be combination of these two metrics in addition to content viewed which begins to paint the picture of the level and quality of interactions users are having with your website.

Decision

• Site visitors have narrowed down their selection, they are making their final checks on a shortlist of vendors and are ready to make that final leap to become a customer. The number of repeat visits should help indicate if you have made this shortlist and similarly the referring keywords should start giving you a sense of visitors in the decision phase. Keywords which were broad before should start changing to long tail and eventually to branded keywords as visitors begin to grow more accustomed to your site.

Purchase

• Finally, what we’ve all been waiting for – customer acquisition. This doesn’t mean your job is over yet because it’s still very important to understand more about your users purchase so you can learn and apply the knowledge next cycle. Revenue is always good to collect but even more so is ROI segmented down by all your advertising channels. Furthermore it’s useful to get a sense of the length of your sales cycle to help you dictate the timing of your marketing campaigns for users during this entire process.

Labels: Web Analytics

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Labels: comScore, Google

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1. Subject is Key: You can't simply create a popular list out any subject, for example, who would want to read the top 50 types of door knobs? Pick topics that will help people in their research, are "hot" in your industry and that are easy to relate to.


2. How Many Items? Should you go top 5, 10 or top 100? I suggest you mix it up a little, if you're going to do 100 items in your list make sure you can keep your readers engaged for that long. If you're doing 3 or 5 make sure there is enough "meat" in your content.


3. External Links: I find that if you link out to other websites within your list there is a better chance for your list to grow in popularity. The owner of the site you linked to will recognize the incoming link and potentially spread the word for you as well.


4. Always Nice to Share: If you think you've outdone yourself with a great list then be sure to pass it around with to your colleagues as well as some notorious bloggers in your industry. Getting a prominent Sphinn or Digg user to vote for your story always helps too.


5. Ever try Video? Lists are not only meant to be done in text so I suggest you add some flavor into your routine by putting out a list using video. Video is different, fun and allows you to share the inner actor in you.

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• Search Engine Guide: The 19-Hour Website Analysis, in 20 Minutes or Less
• Web Pro News: Facebook Chat's Launch Finished
• Bruce Clay: A Marketer's Guide To Social Bookmarking & Tagging
• Unofficial SEO: Yahoo! Search Index Update Is Official!
• Search Engine Watch: ComScore CEO Fires Back at Google, Wall St, and Bloggers
• SEO Book: SEO is a Social Activity :)
• eMetrics: Europe and the Web Analytics Association
• June Dershewitz: Web Analytics Data Reconciliation How-To Guide
• Boot Strap SEO: Great Expectations (for SEO)
• HR Marketer: Random Thoughts About comScore, Web Analytics and Measuring PR

Labels: Industry News

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“More and more of EF Education First’s sales are driven by its online channel so it’s crucial that it understands what is happening on its Web site,” said Neil Weston, senior vice president and general manager, Omniture EMEA. “This challenge is made more difficult because EF Education First is an international organisation with a wide range of products, which means it effectively has a number of Web sites all housed within its www.ef.com domain. Omniture will help ensure that each visitor is directed to the appropriate sub-site, presented with relevant content, and that navigation is as smooth as possible.”

Labels: Omniture, Web Analytics

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Below Analyst, Susan Moskwa explains how to leverage Google's Webmaster tools in order to specify your website's target region.



How do I use the geographic target tool to specify my site's target audience?

If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search results for geographic queries. This data supplements our existing information, and setting a geographic target won't impact your appearance in search results unless a user uses Advanced Search to limit the scope of the search to a certain country.

To set a geographic target:

1. Sign into Google Webmaster Tools with your Google Account.
2. Click the URL for the site you want.
3. Click Tools, and then click Set geographic target.
4. Select Associate a geographic location with this site.
5. Select the geographic information that applies to your site's target audience, and click Save.

Labels: Google

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• Analytics is not a priority: In many cases web analytics is often an afterthought and is not implemented during a site launch or during a sponsored/email campaign. Web Analytics needs to be given more priority and should be thought of before any marketing campaigns are implemented so that you can actually quantify the amount of dollars you budgeted and spent for the marketing.




• The right stakeholders are not getting the right data: If the same dashboard is given to every person involved with your online strategy then you're not allowing them to make informed business decisions which affect their part of the overall plan. Customized reporting is an absolute must - show the Marketing Manager leads (SEO vs. PPC), show the online marketing team keyword referrals/ROI by source, show the CEO/CFO sales and revenue numbers, show the IT Team Site Errors/Traffic Spikes and show the usability team barriers within conversion funnels.




• Too much data and not enough resources: In both the In-House and Agency worlds there becomes a time where analysts are simply bombarded with so many requests that they simply can't keep up. Web Analytics is an extremely important tool used to show the performance of a business and how to best tweak your business's performance, so WHY NOT add some more resources to it.




• Tough to find good analysts: It is difficult to find analysts who have the technical ability to implement a training solution but also have the marketing savvy to know what recommendations to offer once the data has been collected. However, there are a few good ways to train a new analytics analyst: Get them involved with the SEO/PPC teams so they better understand the business, Give them a mix between reading and scenario based training, give them some work to do which is out of their comfort zone, work with them through an analysis or deliverable, send them to SEMPhonic for some analytics training, and finally see if they're still passionate after all of this.

Labels: SEM Training, Web Analytics

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1. Make business personal
2. Update your Facebook Page frequently
3. Harness the power of News Feed
4. Choose the applications that are best for your business
5. Promote your Page through Facebook Ads

Labels: Facebook

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Labels: Apple, Google

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• Because you can
• Birthdays
• Fate-tempting is bad. You just never know
• Mailing lists
• Phone numbers and addresses
• Posterity
• Procrastination
• That guy
• Winning arguments

Labels: Gmail, Google

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Labels: SEO

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• SEO Moz: http://www.seomoz.org/blog/widgetbait-gone-wild
• eWeek: Yahoo, Google Spice Up Web Analytics
• 4Hoteliers: The Problem with Web Analytics
• ASK Enquiro: Think you’re Strategic? Think Again.
• Top Rank Blog: Conversational Thoughts on SEO as a PR Tool
• Pro Blogger: The Choice of Associating Your Name with Your Blog
• Shoe Money: Life After 2.5 Wordpress Upgrade
• John Chow: Make Money Online with Click2Sell
• Inside Adwords: Website Optimizer Now Out Of Beta
• Unofficial SEO: Yahoo! Weather Update In Progress?
• Marketing Pilgrim: AOL Buys Sphere; Pays Less Than $400 Per Content Partner

Labels: Industry News, Must Reads

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Heather Dougherty over at the Hitwise Intelligence blog had a very insightful post recently discussing how Search has caught up to Social Networks and Forums in providing upstream referrals to video sites. Below is a summary o Heather's post:

• Search engines and social networks are now accounting for an equal share of referred traffic. Last week (ending April 12, 2008) the share of upstream traffic from search increased 35% over the same week the previous year, while the referred traffic from social networks declined 20%.
• So who accounts for the majority of traffic sent to video websites? MySpace, Google, and Yahoo! - each of which own & operate video properties. The share of traffic referred by Google (up 44%) and Yahoo! (up 13%) to the video category increased for the week ending April 12, 2008 when compared to the same week last year. While MySpace accounted for the largest share of referred traffic, there was a 25% decline when compared to the same week during the previous year.
• Universal and blended search are providing more prominent video results and may be one of the reasons for the growth in search-referred traffic.
• Another driver for this change in referral behavior may be the shifting demographics as video websites attract a more mainstream audience. The traffic to YouTube demonstrates a good example - for the 4 weeks ending April 14, 2007, 30% of their traffic was aged 18-24. This has declined to 21% for the 4 weeks ending April 12, 2008, with the share of traffic being more evenly represented across all age groups. While social networks are no longer only the playground of the young, the majority of the audience (47%) is under the age of 35.

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If you loved the board game Monopoloy, then you're really going to get a kick out of Box.net's new Internet board game: Googolopoly. Instead of purchasing property, in Googolopoly you buy shares in companies like Double Clikc, SalesForce, News Corp, Urchin, Ebay and Paypal. Remember the 4 railroads? Well they are now various Google platforms like developer, social, mobile and desktop. Below is screenshot of the boardgame (click image for larger view):

One day we got tired of being serious about the situation and came up with Googolopoly, a game where you can take part of ruling the internet even if you don’t work in Mountain View. The goal of the game is to use Google shares to buy as many properties as you can without landing in the deadpool and losing your stock.

Download the Full Game here: http://www.box.net/shared/dguu2bfy88

Labels: Googolopoly

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Labels: Online video metrics, YouTube

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Labels: comScore, Google, Yahoo

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Recently I have been involved in creating a search marketing training program which some very clear objectives: help new search marketing strategists get up to speed quicker, allow them to work on billable client work sooner/more efficiently and get them prepared to participate in high-level brainstorming strategies. As much as I can teach the new strategists, I have learned it's as important to learn from them to continually tweak and improve the program. Below I have outlined 3 steps to creating a stronger search marketing training program.

• Constantly Reading, Sucks: Providing course material to your trainees is important but don't overload them with constant reading. There will come a time where their ability to absorb content through line and lines of text will simply run out.
  
  I suggest mixing up the textual content with audio and video, additionally I recommend you introduce scenario based training. Scenario based training is way for trainees to get their hands dirty with tasks that they will face on a day to day basis. If you're providing training for an agency or even in-house training, create tasks that are related to current issues that the company is facing, you never know what kind of innovative ideas some fresh minds could come up with.
  
• Create a Relationship: When you're training someone it's important that you create an open door policy right from the start so that your student(s) can approach you with any questions related to the training program or search marketing in general. Throughout the training program, schedule some regular time with your students to ask them how they're doing with course material. This will keep the students stay engaged with the training program and help you design a course which is custom rather than "cookie cutter."
  
• Get Feedback: Your search marketing training program is not going to be perfect right off the bat and it may not be perfect for a while, but the idea is to continually tweak your program with feedback from the people who are undertaking the training. Whether it's your clients or your co-workers, it's important to get their comments/suggestions in-relation to the course content, their ability to understand the concepts, the level of difficulty of the material and the relevancy of the course material to real-life business situations.

Labels: SEM, SEM Training, SEO, SEO In House

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Labels: HitWise, YouTube

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Salesforce.com [NYSE: CRM], and Google [Nasdaq: GOOG] today expanded their global strategic alliance to make it easy for companies of all sizes to run their business in the cloud with Salesforce for Google Apps. The combination of the Google Apps™ suite of productivity applications and the Salesforce suite of Customer Relationship Management (CRM) applications enables businesses to effectively communicate and collaborate without any hardware or software to download, install or maintain. Salesforce for Google Apps also leverages the Force.com Platform and Google's open APIs, opening up even more development opportunities for developers and partners.

Communicate Directly from Salesforce

With Gmail, you can email customers and colleagues directly from within Salesforce. Log messages from Gmail automatically into Salesforce lead and contact records and eliminate the need to transfer information manually between the two applications in which you spend most of your time. Create new email messages from within Salesforce records—or any time you see an email address in Salesforce—and the recipient is added automatically to the To line. Plus, you can view past correspondence with your contacts in one place, and so can your colleagues with appropriate access levels.

Instantly Chat with Colleagues and Customers

Google Talk makes it easy for internal sales teams or customer-facing support teams to collaborate during sales calls, while coordinating with partners, and when servicing customer issues—all without leaving Salesforce. Google Talk is included in the sidebar within Salesforce, so you don’t have to switch between applications while reviewing CRM data. Using the power of instant messaging, you can instantly share information, coordinate changes, and plan next steps. Then save chats in Gmail and associate them with leads or contacts to preserve a record of your conversation for easy access later.

Collaborate in Real Time with Your Teams and Customers

With Google Docs, you can share and collaborate in real time on documents, spreadsheets, and presentations with team members, customers, or partners. Create documents right from Salesforce records without wasting time jumping between two user interfaces. Associate materials with contacts and leads so you never have to dig to find the right ones. Best of all, you can quickly share Web-based documents that everyone can review and edit without worrying about whether they have the latest version.

Quote Generator for Google Docs and Reports Collaboration for Google Spreadsheets (both powered by Astadia from the AppExchange) let you generate quotes and export reports into Google Docs for easy collaboration. Say goodbye to email attachments and managing multiple versions—working together has never been easier.

Stay Organized and Share Events

Salesforce and Google Calendar help you stay organized and manage all your work and personal events effortlessly. Keep track of your sales meetings, team schedules, and other events from Salesforce (using Appirio’s Sync for Google Calendar from the AppExchange) and share them with others using Google Calendar. Map campaigns in Salesforce to any Google calendar and see them displayed alongside personal or work events with Appirio’s Campaign Timeline (from the AppExchange). With Salesforce and Google Calendar, you can see all your important events at once with the checkbox simplicity and drag-and-drop convenience you would expect from an Internet application.

View Everything That Matters—in a Single Glance

Start your day with a customized, all-in-one view of everything that matters to you and your business with Salesforce and Google Start Page. All your critical work activities, metrics, documents, messages, and other important details are in one place; you can even display dashboard components from Salesforce using Appirio’s CRM Dashboard for Google Start Page (from the AppExchange). Now you can hit the ground running before you finish your first cup of coffee.

Screenshots of Google Docs, Home Page and Chat integration:

Labels: Google, salesforce

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Phil Kemelor over at CMSWatch posted his thoughts on the latest news about Yahoo acquiring IndexTools and he did a good job in questioning how Yahoo's analytics service will compete with the likes of Google Analytics and Omniture. Below is a portion of his blog post, the full post can be found here:http://www.cmswatch.com/Trends/1208-Yahoo!-steps-into-analytics-with-IndexTools-acquisition

While Rubix could be a differentiator, without it, IndexTools does not offer the functionality that distinguishes it from Omniture and WebTrends -- for example the ability to analyze unaggregated data from a graphic UI and to perform repeatable Excel reporting. For now, you must use regular expressions to analyze unaggregated data and do manual updates of Excel...just like Google Analytics.

Dennis Mortenson, COO of IndexTools, claimed repeatedly that IndexTools could do 80 percent of what Omniture could do, at a fraction of the price. People also say the same about Google Analytics. This is marketing spin at its best. It doesn't matter which 80 percent or which 20 percent; it matters only how it matches your requirements.

As Web Analytics Report readers know, larger IndexTools customers picked that solution to get good standard reports, plus additional reports customized by the vendor, all at an attractive price. Feature richness and attention to individual customer service are not traditionally the hallmark of mass-market solutions, so Yahoo! has some clear choices ahead here, and IndexTools customers will want to watch carefully which way the new owner takes the service.

We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture. The majority of their customers are small businesses (80% of IndexTools customers are SMB according to CMS Watch.) This is great news for small businesses that use Yahoo advertising. However, mid-market and enterprise customers demand advanced functionality, deep domain expertise and specialized services.

*** UPDATE ***
Index Tools is now Free!

Labels: IndexTools, Web Analytics, Yahoo

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• Yahoo! acquires web analytics company IndexTools - Dennis Mortensen
• 22 Great Web Analytics Videos - Rich Page
• Website Re-Design: A 21 Step SEO Checklist for Planning a Website Re-Design - SEO Space
• 6 Quick and Easy Accessibility Issues That Make Your Visitors Happy- Search Engine Guide
• How To Excite People About Web Analytics: Five Tips. - Avinash Kaushik
• Delicious Not Shrinking, But Another Problem Looms - Tech Crunch
• Getting the Most Out of Your Corporate Blog - Lee Odden
• Yahoo To Serve Google Ads - David Naylor
• The Beginner's Checklist For Learning SEO - SEOMoz
• Why SEO Cant Be Your Only Value Add - GrayWolf's SEO
• SEO Step Nine Of Ten: Conversion Optimization - Rick Tobin
• Google Puts News On The Map - Search Newz

Labels: Industry News, Must Reads

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Labels: Facebook

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Julien Coquet - http://webanalytics.ox2.eu/2008/04/09/on-yahoos-acquisition-of-indextools/:

• Is Yahoo! responding to Microsoft and its newly re-branded Adcenter Analytics?
• Is this a bid to offer cutting-edge analytics to support SEA campaigns

In both cases, it is obvious that Yahoo! took their sweet time selecting a WA solution to acquire but at least they went for a finished product, compared to the massive beta phase that AdCenter Analytics is going through (sorry Ian, it’s just not working out for me). IndexTools is a very significant alternative to other solutions out there, competing toe to toe with SiteCatalyst, WebTrends et al. The Rubix interface also makes it very user-friendly and makes data discovery and segmentation a breeze.

Michael Wexler - http://www.nettakeaway.com/tp/article/363/yahoo-acquires-indextools:

The obvious question you are going to ask: Does this compete with Google Analytics? Well, does BMW compete with Ford? Yes, they both sell cars, but they are attacking different markets with different approaches. There are some wonderful features in Google Analytics, and I use it here on this blog. There are things that Google Analytics does that Indextools does not, and vice versa.

Eric Peterson - http://blog.webanalyticsdemystified.com/weblog/2008/04/how-yahoo-buying-indextools-changes-web-analytics.html:

While it is very easy for the top-tier of vendors to dismiss Google Analytics as “pretty, but basically inadequate” and “little more than an entry-level tool” the same claims cannot be used against IndexTools; consider again that many reviewers have said that IndexTools provides 80 percent of the functionality in Omniture at 20 percent of the price. If Yahoo! begins to provide 80 percent of the functionality in Omniture for NONE of the price, well, you get the gist …

Neil Morgan, VP, EMEA Channels and Marketing, Omniture:

This is a very late move by Yahoo! into providing a web analytics offering to its customers which Google and Microsoft have done for over a year. Clearly it will be focused on helping maximise their ad sales, so once again the market has lost an independent web analytics tool and their customers a unbiased way to measure their results. IndexTools always tried to compete as ‘good enough’ web analytics at a very low price, so presumably Yahoo! will simply give it away and curtail its development, not great news for IndexTools customers who have been paying for their service. The real question of course is if the Microsoft acquisition of Yahoo! goes through which ‘free’ tool will they give away first, IndexTools or Microsoft Gatineau?

Labels: Web Analytics

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Yes, that's correct. Yahoo! has acquired IndexTools and now has become a major player in the analytics space. Google Analytics and even Omniture now appear to have another direct competitor in Yahoo/IndexTools - it should be interesting to see how Yahoo will market IndexTools in the near future. Eric Peterson, has a great follow up to this story on his blog, speaking about how this acquisition will change the analytics game:

While we have seen a lot of deals in the last two years, this one is potentially the permanent game changer....Many people consider IndexTools to be every bit as good as far more expensive solutions, offering strong support for visitor segmentation, customization, marketing work flow management, advanced merchandising, and reporting that is far superior to that currently offered by other free and low-cost solutions

Personally, I feel proud, but then again, I think anybody who had the privilege to be part of a successful start-up would feel that way. I am also super excited about the next steps that we will take with Yahoo. It’s going to be great fun!

I will change to a Director of Data Insights at Yahoo – and to repeat my almost serious description on my blog http://visualrevenue.com/blog: My new function will very much be around driving and evangelizing the Analytics strategy for Y!, so envision a more commercial version of Avinash or a less British version of Ian or the nemesis of Omniture if you will

Labels: Web Analytics

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• Take your site off-line temporarily, at least until you know you've fixed things.*
• If you can't take it off-line, return a 503 status code to prevent it from being crawled.
• In the Webmaster Tools, use the URL removal tool to remove any hacked pages or URLs from search results that may have been added. This will prevent the hacked pages from being served to users.

• It's a good idea to figure out exactly what the hacker was after.
• Were they looking for sensitive information?
  
• Did they want to gain control of your site for other purposes?
  
• Look for any modified or uploaded files on your web server.
• Check your server logs for any suspicious activity, such as failed login attempts, command history (especially as root), unknown user accounts, etc.
  
• Determine the scope of the problem—do you have other sites that may be affected?
  

• The absolute best thing to do here is a complete reinstall of the OS from a trusted source. It's the only way to be completely sure you've removed everything the hacker may have done.
  
• After a fresh re-installation, use the latest backup you have to restore your site. Don't
  forget to make sure the backup is clean and free of hacked content too.
  
• Patch any software packages to the latest version. This includes things such as weblog platforms, content management systems, or any other type of third-party software installed.
  
• Change your passwords - https://www.google.com/accounts/PasswordHelp

• Get your system back online.
• If you're a Webmaster Tools user, sign in to your account
  
• If your site was flagged as having malware, request a review to determine whether your site is clean
• If you used the URL removal tool on URLs which you do want in the index, request
  that Webmaster Tools re-include your content by revoking the removal.
  
• Keep an eye on things, as the hacker may try to return.

Labels: Google

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New: Graph by Week

New: Graph by Month

Comparison in Day view

New: Comparison by Month

Labels: Google Analytics

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Labels: Microsoft, Yahoo

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“We’re very pleased to have Dan Stickel as the CEO of WebTrends,” said Neil Garfinkel, a partner at Francisco Partners, a global private equity firm with a significant investment in WebTrends. “We believe that his leadership abilities and broad experience, together with the extensive industry knowledge of WebTrends’ existing executive team, will drive WebTrends in the next phase of growth.”

“The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater,” said Stickel. “That momentum is understandable, given the attractive ROI that can be realized from appropriately-analyzed and managed online marketing programs. My immediate focus will be to reach out to key customers, partners, prospects and employees in order to gain an understanding of where we are hitting the mark and where we need to do better. WebTrends wrote the book on analytics and my job is to ensure
we continue to write the book on the industry as it matures and develops into the broader opportunity of integrated enterprise marketing software.”

Labels: Web Analytics, WebTrends

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Labels: ASK, Google, HitWise

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In the past I have discussed how to create Successful Facebook groups, however I still find the regular (non sponsored) Facebook groups very limited. Below is my personal wish list for Facebook Groups:

• Themes: From a branding perspective it would be very useful if you could apply some formatting to an individual Facebook Group. There is an option to insert a logo/banner for your group but it simply doesn't cut it.
• Feeds: I bet many companies and bloggers would love the ability to post an RSS feed of their latest posts or news stories inside their Facebook group rather than having to use "posted items." Additionally, your community should also be able to subscribe to your RSS Feed.
• Ratings: Posted Items can be useful in helping spread the word about useful industry news items to your community, however it would be even more useful if your community could rate the usefulness of a given item so that you could provide them with more from the same topic.
• Analytics: I have been asked this many times before, Is there Analytics for Facebook Groups? Ideally I would love to see a dashboard which showed users' time within your Facebook group, interactions with the wall, interactions with the posted items, new visitors, geographical break down of users and attrition rates.
• Surveys: It would be very cool if you could host surveys inside your Facebook group, allowing you to poll targeted members on topics related to your industry, your company or your content.

Labels: Facebook, Web Analytics

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• Occam's Razor: Web Analytics Flamenco in Barcelona!
• ASK Enquiro: Wireless in Waikiki
• Search Engine Land: Google's First Layoffs: 300 To Go From DoubleClick
• SEOMoz: What Do You Expect To 'Get' Out Of Image Search Traffic?
• David Naylor: Natural Link Building Top 20 Tips
• Web Metrics Guru: Advanced Web Metrics with Google Analytics Reviewed
• Web Analytics Demystified: Free white paper on the Web Site Optimization Ecosystem
• Top Rank Blog: Is Your SEO Firm Outsourcing Your Work?
• Search Engine Guide: 14 Website Usability Guidelines That Keep them Coming Back for More
• Web Pro News: Craigslist: Little Ads, $81 Million In Revenue
• Internet Financial News: Money Slows, Conversation Continues

Labels: Must Reads

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“The quality of a vendor’s partner program reflects the commitment they have to the channel, and this year’s 5-Star Partner Programs Guide winners are the cream of the crop of channel-friendly vendors,” said Robert C. DeMarzo, senior vice
president and editorial director for VARBusiness.

“After formally launching our global channel program three years ago, we’re honored to be recognized by VARBusiness for the strategic investments we have made to assure the success of our partner community,” said Mark Dillon, vice president of channel sales, Omniture. “We believe we’ve built a program that provides significant benefits and rewards our partners for the commitment they’ve made around Omniture’s services.”

Labels: Omniture, Web Analytics

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One world; one gigantic marketplace. This year, 60 countries have global 2000
entries vs. 51 in our inaugural list in 2004. The Forbes global 2000 are public
companies with the top composite scores based on their rankings for sales,
profits, assets and market value. Our justification for using a composite
ranking is simple: One metric alone can give a false impression about corporate
size. In total, the global 2000 companies now account for $30 trillion in
revenues, $2.4 trillion in profits, $119 trillion in assets and $39 trillion in
market value. Around the world, 72 million people work for these companies.

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