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When viewed on an iPhone, BlackBerry or other smartphone the Coldwell Banker flagship Web site, coldwellbanker.com has a different look and feel, along with navigation specifically tailored for optimal viewing the mobile device. This includes property listings search and home value estimator functions. When a user accesses the site through his or her handset, the Coldwell Banker Web site automatically recognizes that it is being accessed by a mobile device and will serve up that specialized interface. Users do not need to download any special software to benefit from this enhancement to the Coldwell Banker mobile technology.
“Now consumers in the home buying and selling process can easily search both domestically and internationally using their mobile devices,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. “Coldwell Banker will continue to find ways to blaze a trail with technology that provides consumers with listings anytime, anywhere.”
