Analyzing data from your website's site search functionality is an excellent way to understand what people are looking for on your site. Furthermore, you can levarage that understanding to make the most popular items more prominent within your site thereby making it easier for your visitors to locate.

The Google Analytics team has just released another great video, this team featuring insight on how to leverage the site search reports in order to improve content discovery and landing pages.



We also recommend this great article by Avinash Kaushik titled: Five Questions To Ask of Your Site Search Data, which addresses the following questions:

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