How and When to Use Custom Reports in Google Analytics
| Manoj Jasra - Monday, January 12, 2009 0 Comments |
The Google Analytics blog has put together an excellent post detailing how and when to use custom reports within Google Analytics. The post includes report definitions, metrics that can be used within the custom reports, and how to share your custom reports. Here's a few snippets from their blog.
When to use custom reports
Custom reports are most useful when you have to combine metrics and dimensions that are not combined in other standard reports, or when you want to simplify an existing report by removing data that's not relevant. Here are some of the things that custom reports let you do.
COMBINE METRICS FROM MULTIPLE REPORTS - Custom Reports let you group together whichever metrics and dimensions you find most relevant. This lets you go beyond standard reports to compare data from multiple areas of GA all in one place. This means less switching from one report to another and more flexibility in how you analyze your data.
Which metrics can I put in my report?
You can choose any metric to build your custom report with. You also don't have to pair them with dimensions, which means there are no restrictions to which metrics you can use. However, when they are paired with dimensions, metrics are subject to certain restrictions. Please see this chart to understand which metric and dimension pairings are possible when designing a custom report.
Video on How to Create Custom Reports
When to use custom reports
Custom reports are most useful when you have to combine metrics and dimensions that are not combined in other standard reports, or when you want to simplify an existing report by removing data that's not relevant. Here are some of the things that custom reports let you do.
COMBINE METRICS FROM MULTIPLE REPORTS - Custom Reports let you group together whichever metrics and dimensions you find most relevant. This lets you go beyond standard reports to compare data from multiple areas of GA all in one place. This means less switching from one report to another and more flexibility in how you analyze your data.
Which metrics can I put in my report?
You can choose any metric to build your custom report with. You also don't have to pair them with dimensions, which means there are no restrictions to which metrics you can use. However, when they are paired with dimensions, metrics are subject to certain restrictions. Please see this chart to understand which metric and dimension pairings are possible when designing a custom report.
Video on How to Create Custom Reports
Labels: Google Analytics, Web Analytics
0 Responses to “How and When to Use Custom Reports in Google Analytics”
Post a Comment