Ultimate Google Analytics Filters Guide

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from. Below we have found some blogs/articles which have created some excellent best practices, tips and usages for Google Analytics filters. Have a look….

Are we missing anything? Please leave a comment and we’ll add it!

Subscribe by Email


  1. Thanks Manoj! :)

  2. Awesome list! Thanks Manoj! I’ve already bookmarked this and plan to use a few of these.

  3. Good stuff Manoj. Excellent and thorough coverage, as always.

  4. Thanks for gathering all of this together, I’ve been meaning to use some of these filters.

  5. Thanks Manoj. Good job as usual.

    As for the E-Nor post, is it possible to link to the new post instead of the old post? There is a prominent link to the new post right at the top of the old post.

    For the new post click here

  6. E-Nor link has been updated – thanks.

  7. Hey Manoj,
    Great list of resources, thanks very much!

    I’d also like to suggest these two posts that my colleague Roger Gilliam put together on ‘must have’ and advanced Analytics filters:


    Hope these are helpful to your readers.

  8. Please let me know how to filter the visits coming from a dynamic ip address.

  9. I'm looking for a custom filter that will combine browser type and browser version. I find it disappointing that these aren't combined.

  10. Hi – I wrote a post recently on using GA filters to create search term categorisations – http://www.l3analytics.com/2011/03/02/search-term-categorisation-in-google-analytics/. Hopefully you think it is worth including.

  11. Thanks for the tips. I just added the new page load method to my Google analytics which was just added May 31st, 2011.

    I just had to add a little snippet of code and hopefully within the day or by tomorrow, it will start collecting load times.


Speak Your Mind