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[x+1], announced that the total number of insertion orders for its Media+1 solution for creating custom online ad networks grew nearly eightfold between Q4 2007 and Q4 2008. This stunning growth in a difficult market period reflects [x+1]’s ability to deliver cost-effective customer acquisition campaigns, regardless of scale, by helping agencies build client-specific custom display ad networks.
The number of insertion orders for Media+1 grew 678% between its launch in Q4 2007 and Q4 2008, while the average insertion order size grew 67%. The total volume of insertion orders increased 527% in the same period, while the number of clients using Media+1 jumped 75%.
“Ad network providers often struggle to provide an exact, relevant match between advertiser target audience and content,” said John Nardone, chairman and CEO of [x+1]. “As a result, they either fail to deliver scale or offload pre-bought ad inventory that may not be the best fit. More and more agencies and clients are finding that Media+1 is a more effective alternative to traditional ad networks. Media+1 gives them the ability to create dynamic, custom ad networks for each client campaign, thereby optimizing media delivery and producing maximum ROI.”
“Using Media+1, we have seen significant performance improvements in our online ad campaigns,” said Oscar J Garza of CCP Games. “We’ve focused straight to the core of our behavioral target and effectively eliminated content and message irrelevance. We are reaching the right people at the right time and it is showing in our numbers.”
