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As you may have heard, Google has been testing the introduction of AJAX to show their search results rather than the current textual version. This would create a huge problem for search marketers and analytics software companies as they will not be able to accurately track the performance of organic search optimization or paid search. This is due to Google not passing a proper referrer string to the website that is clicked on.
There has been a tonne of coverage on this topic around the industry, so I thought I’d help spread everyone’s thoughts:
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Google + AJAX = bad news for third-party analytics providers – Econsultancy Blog
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Google AJAX Search Results = Death To Search Term Tracking? – Search Engine Land
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Is Google Being “Evil”? Plans to Annihilate their Analytics – The Next Web
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Google AJAX Powered Serps Kills Referrals – Web Master World
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Google + AJAX = “This is only test OR Big Idea”? – Tech Planet
Who says Google won’t still be sending referral information?
Granted this new Ajax display is different but are we all to think that Google, with all their engineers with PhD’s hasn’t figured out how to work around the referral thing?
We’ve already seen how they can tag URL’s with all kinds of referral stats. When you mouse over a link in the SERPs you sometimes see them, so why wouldn’t something similar work?
I've also witnessed this change, it broke some javascripts that i worked with.
I did however found a solution for it and wrote about it in my blog – bit.ly/BunTi hope it will also help you.
Amir