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According to Hitwise: The length of search queries has increased over the past year. Longer search queries, averaging searches of 5+ words in length, have increased 10 percent comparing January 2009 to January 2008. The same time period showed that shorter search queries, averaging those 1 to 4 words in length, have decreased 2 percent.
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Percentage of U.S. clicks by number of keywords |
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|
Subject |
Jan-08 |
Dec-08 |
Jan-09 |
Year-over-year percent change |
|
1 word |
20.96% |
20.70% |
20.29% |
-3% |
|
2 words |
24.91% |
24.13% |
23.65% |
-5% |
|
3 words |
22.03% |
21.94% |
21.92% |
0% |
|
4 words |
14.54% |
14.67% |
14.89% |
2% |
|
5 words |
8.20% |
8.37% |
8.68% |
6% |
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6 words |
4.32% |
4.47% |
4.65% |
8% |
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7 words |
2.23% |
2.40% |
2.49% |
12% |
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8+ words |
2.81% |
3.31% |
3.43% |
22% |
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Note: Data is based on four-week rolling periods (ending Jan. 31, 2009; Dec. 27, 2008; and Jan. 26, 2008) from the Hitwise sample of 10 million U.S. Internet users. |
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Source: Hitwise, an Experian company |
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Hi,
Long Tail queries is for you linked to the number of keywords.
But I think it’s more the amount of traffic brought by queries than the numbers of keywords that come into play.
I mean that a query with 3 or 4 keywords may be one of the most popular query for a website.
Am I wrong?
Benoit