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Omniture, Inc. (NASDAQ: OMTR), today announced that Intrawest, a world leader in destination resorts, is using Omniture SearchCenter and Omniture SiteCatalyst to increase site traffic and measure visitor behavior on its network of company Web sites, including the site of the world renowned Whistler Blackcomb resort in Vancouver, Canada. Using Omniture products, Intrawest is able to manage paid search programs across multiple search engines from one repository, allowing for a clear comparison of Web analytics across all sources.
“As a global leader in a seasonal travel market, Intrawest needed to be able to quickly gain insight into customer needs and preferences to capitalize on market demand when it is happening,” says Rob Morrow, director of Web marketing and analytics for Intrawest. “We also needed a search tool that could scale with us and allow us to see market trends and variance on a campaign level. SearchCenter enables us to make strategic business decisions quickly based on valuable insight into consumer search data.”
In fact, Intrawest is already seeing benefits from the solution. Using Omniture SearchCenter, Intrawest has doubled return on ad spend in 18 months by monitoring which branded and non-branded keywords were converting. SiteCatalyst enabled Intrawest to segment extensive data by geographical location, product and market and to examine trends and variance at individual resort products.
