Omniture Summit 2009: Omniture Lanches Online Marketing Suite

Omniture, Inc., today announced the Omniture Online Marketing Suite™, enabling marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The comprehensive, integrated suite brings together the company’s applications following several strategic acquisitions, new product development and a growing ecosystem of application, agency and services partners that utilize and integrate with Omniture products.

Consumers’ buying patterns and brand interactions are rapidly evolving across multiple channels – including online, mobile, video, social media, out-of-home, point-of-sale and call centers. Digital technologies, the proliferation of channels and the volumes of customer interaction data, have largely outpaced the ability of marketers to fully exploit the promise of digital marketing.

The Omniture Online Marketing Suite addresses these challenges by introducing optimization applications that tap the power of an Open Business Analytics Platform, which is implemented for more than 5,100 customers worldwide. This platform integrates data from multiple sources including web, mobile and social media interactions as well as CRM, call-center and point-of-sale systems. As a result, marketers are empowered to automate highly personalized and relevant customer interactions across multiple touch points, increase the efficiency of marketing processes and spend marketing dollars more efficiently for maximum ROI.

The Omniture Online Marketing Suite consists of a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Multi-Channel Analytics and is built on an Open Business Analytics Platform. The suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can select from eight Omniture products and hundreds of partner applications to use individually or in combination. An overview of the Omniture Online Marketing Suite follows:

Visitor Acquisition Applications

Enable experimentation on the site with A/B and multi-variate testing
Increase search marketing lift with advanced automated bid rules
Reduce customer acquisition costs by optimizing ad spend allocation
Increase cross-channel lift by measuring SEO and paid campaigns
Apply lessons learned from bidding for search keywords to other channels

Conversion Applications

Understand the customer and personalize the online experience to them
Analyze and optimize return on ad spend and campaign performance
Understand ROI based on attribution across online marketing channels
Increase productivity through marketing process automation
Achieve better targeting and relevance for online marketing campaigns

Online Analytics Applications

Know what and how to measure to align metrics with business goals
Draw actionable conclusions from interactions across growing online channels
Fulfill ad hoc requests for information and business insights in a timely manner
Drive enterprise adoption of standard metrics for decision makers
Define online strategy based on insights gained from online interactions

Multi-Channel Analytics Applications