|
|
If you’re interested in some advanced analytics tracking topics, then I suggest you check out the today’s post at the Google Analytics Blog. The Google Analytics team discusses how 2 companies have integrated their software with GA to track phone calls and live chat.
Phone Numbers
Mongoose Metrics supplies toll free numbers in bulk for extremely cheap in case you’d like to use unique phone numbers to track campaigns or even different product orders. Even better though, Mongoose has created a way to track these offline phone calls within Google Analytics. You can see the phone number called, as well as the duration and date of the call. You can also integrate this with an email alerts system for sales management.
Live Chat
LivePerson allows you to interact with your customers live via chat to offer real-time assistance and advice while a user is engaged with your website, a highly valuable service for helping customers, and also for learning about what their intention is. They created a robust integration with Google Analytics that is definitely worth a look. The integration shows you conversions after chat, and populates chat analytics data into a number of other reports.
Full Post: http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html
