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Finding Valuable Patterns Across Multiple Web Events

March 31, 2009 By Leave a Comment

Today Quantivo announced an exciting extension to our solution that enables the interactive discovery of behavioral patterns that span multiple web events. With traditional web analytics solutions, this is an extremely difficult and time-consuming endeavor, requiring some serious heavy lifting on the back end – both hardware and query creation. For more details, you can view our quick video overview and product demo, or read our announcement.

With this new ability, you can now quickly understand of how visitors respond over multiple visits, over varied content, and across any time span. Here are just a few examples of where this new value can be applied:

  • Understand which combination of online offers increase conversion rates. For example, analysts at an e-commerce website are identifying which offers to present to which customers over one or more visits to make them more likely to purchase.
  • Identify content affinities over multiple page views or multiple visits.
  • Recognize the sequence of events that lead to and follow the purchase of specific items.
  • Quantify both the direct and indirect lift generated by multiple promotions.


Check our video for more details, and be sure to let us know what you think with a comment below or an email to info@quantivo.com.

Filed Under: Uncategorized

iPhone: Not a Top 20 Handset – Number #24

March 31, 2009 By Leave a Comment
According to statistics released yesterday by Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20. The Bango Top 20 handset list, based on Bango’s February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. The iPhone appears as 24th on the list.

This data represents the activities of major brands and businesses as their consumers browse to mobile websites (measured by Bango Analytics) and buy mobile content and services (as measured by Bango Payment). The Bango’s stats will be of interest to businesses that monetize their mobile content and services across a wide demographic as spending by iPhone users is restricted to the Apple App Store.

Bango detected a total of 1,811 different types of handsets accessing the mobile Internet in just one month. The Bango chart shows that smartphones account for 30% of handsets in the Top 20; to view the full list go to http://bango.com/support/top20handsets.aspx

“The iPhone has done a lot to encourage people to browse the internet on their phones,” says Ray Anderson, CEO of Bango. “But to get the most out of their mobile marketing spend, companies who are riding the iPhone wave, attracted by its excellent features and user demographics, need to optimize their mobile websites for all phones – especially those in Bango’s Top 20 handset list. Without this, they will be missing out on the mass market”

This is particularly true for businesses with a mobile website who want to give their mobile visitors a great user experience optimized for their mobile device, as well as those selling mobile content and services.


Marketers need to choose their best channel to market and consider sales projections from the leading manufacturers. Based on the number of handsets projected to be sold by the end of 2009, outside of Japan and Korea, Nokia is the leader with sales of the S60 likely to reach 300m, followed by Windows Mobile and iPhone at 40m, RIM at around 25m and Google around 5m..

“What is clear is that mobile marketers need to better understand their users,” says Anderson. “Our Bango mobile analytics provides analysis of mobile visitors, mobile site activity and marketing campaigns, with detailed metrics including unique visitor count, country, network and handset of each user. This helps brands to make the best decisions about future mobile investments and get closer to their customers.

Filed Under: bango, iPhone, Mobile

Fundamentals of Web Analytics Technology – Online Certificate

March 30, 2009 By Leave a Comment
Last week CMS Watch announced they have launched a new web analytics training course called: “Fundamentals of Web Analytics Technology.” The 4 module course is taught by CMS Watch founder, Tony Byrne and costs $395. Check out the learning objectives of the Web Analytics Course below:
Module 1: Web Analytics Business Case & Scenarios
  • Define Web Analytics and distinguish among the core concepts of Web Data, Web Metrics, Web Analytics, and Web Measurement
  • List seven potential business benefits of Web Analytics
  • Account for seven potential cost items in any Web Analytics solution
  • Identify eight potential internal roles that your team might require for an effective solution
  • Articulate twelve use cases for Web Analytics, grouped according to functional requirements, website orientation, and internal resource availability

Module2: Core Architectures & Technical Services

  • Distinguish between two core architectural approaches
  • Identify the three main types of data collection, as well as the pros and cons of each
  • Articulate the value of data verification and sampling
  • Identify the tradeoffs among different approaches to tracking individual visitors, including key issues with cookie‐based tracking
  • Describe the two common methods for tracking mobile users and their shortcomings
  • Distinguish between two competing approaches to tracking video usage, including pros and cons of each
  • Identify workarounds for dealing with “Web 2.0” challenges like RSS and user‐generated content

Module 3: Web Analytics Business Services

  • List “standard reports” and cite examples
  • Articulate the differences among different types of “dashboards”
  • Describe the value of more “advanced” reporting services, like segmentation, data mining, and campaign analysis
  • Understand the differences among various types of auxiliary services in general, and data integration in particular
  • Cite key considerations when assessing the usability of a system and its reports
  • Describe your organization’s needs in respect to user management and report distribution services

Module 4: Selecting & Implementing Web Analytics

  • Articulate a standard process for documenting Web Analytics requirements
  • Identify five key categories of metrics requirements
  • Categorize two‐dozen Web Analytics vendors according to four marketplace categories
  • Develop a technology selection roadmap, based on organizational objectives, functional requirements, and scenario fits
  • Match a Web Analytics development project to a standard technology project methodology
  • Contrast three approaches for securing external help
  • Articulate at least four implementation best practices
Filed Under: CMS Watch, Web Analytics

Interview: Errorlytics Co-Creator, Josh Katinger

March 27, 2009 By Leave a Comment
Earlier this week I had the opportunity to catch up with Josh Katinger, Co-Creator of Errorlytics and President of Accession Media. During our chat I was able to get Josh’s insight on Errorlytics and importance of monitoring your error pages.

[Manoj]: What was your inspiration to design a product like Errorlytics?

[Josh Katinger]: Part of our business model is being a web development shop for various types of clients. In our years of managing websites for our clients we realized that one of the major problems that most webmasters ignore is 404 errors. Most websites get a lot more 404 errors than most webmasters realize, which is bad for website visitors and for search engine rankings.

[Manoj]: Can you briefly describe how Errorlytics works?

[Josh Katinger]: Through a script that you download and install on your server, Errorlytics records all the 404 errors that occur on your site. You can then log into the Errorlytics interface and write rules that will handle those errors going forward. They can be very specific rules for one specific 404 error, or broad matching rules that handle re-direction of one entire directory or group of pages to another.

[Manoj]: How is Errorlytics different than error page reporting found in Web Analytics?

[Josh Katinger]: The largest difference is that analytics tools only report 404s. Errorlytics allows you to actually fix those 404 errors in a search engine friendly way.

[Manoj]: What kind of insight are site owners missing out by not monitoring their 404 pages?

[Josh Katinger]: The thing that always surprises us is all of the strange bots and page requests that are made on a site. Most of the sites we track get requests for pages that never existed on the server in the first place. And if you own a site that depends heavily on ad revenue – which in turn depends on page views – by fixing your 404s you are preserving site visits and page views. Letting pages on your site continue to 404 is like throwing money out the window.

[Manoj]: Can you let us in on any enhancements in future versions?

[Josh Katinger]: We are planning on getting plugins for the IIS web server, ASP and ASP.net. We are also looking at a plugin for the MovableType blogging engine. We are also interested in rolling out functionality that will allow users to export and upload a list of redirects for bulk creation instead of having to create them on a one by one basis.

[Manoj]: How much does Errorlytics cost?

[Josh Katinger]: We have several pricing levels for all types of individual webmaster and large organizations. You can view our pricing on our sign up page http://www.errorlytics.com/sign_ups/plans.

Filed Under: 404 errors, Errorlytics

New White Paper: Mobile Advertising for the Masses

March 26, 2009 By Leave a Comment
In her new white paper, “Mobile Advertising for the Masses,” Peggy Anne Salz highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation.

The white paper is aimed at marketers who want to understand how to effectively market to mobile communities; it is available for download at http://bango.com/whitepaper2. Both Peggy Anne Salz, chief analyst at MSearchGroove.com, and mobile analytics vendor, Bango, will be discussing this topic at the AIME seminar on Mobile advertising on April 2 in London. More at http://www.aimelink.org/KN/

The need for mobile analytics from an independent vendor such as Bango gives advertisers a more holistic view of their customers, allowing them to answer the critical questions every advertiser needs to know: Who are my customers? What did they look at? Where did they come from? Did community members convert to the campaign goals?

Mobile social networking was selected as the topic of the second white paper on mobile advertising because millions of current users of online social networks are going mobile and there’s increased popularity in mobile-only social networks such as Itsmy, Buzzcity, Peperonity and Mocospace. There will be 140 million users of mobile social networks by 2013, according to ABI Research.

This white paper provides a reality-check, road testing the ad networks offered by three leading mobile social networks, and documents the level of targeting each provides advertisers. It then evaluates how mobile analytics delivers a deeper understanding on how each campaign perform.

Filed Under: Mobile Advertising

iGoogle Releases Game Themes

March 26, 2009 By Leave a Comment
If you are a hardcore video gamer then you’re going to enjoy the brand new video game iGoogle Themes launched by Google yesterday. Mario, Mega-Man, LOTR, Dungeons & Dragons – they’re all available. Read the full news at the Google Blog.

Filed Under: Google, iGoogle

Complimentary Webcast: How to Leverage Social Media for Consumer Insights

March 25, 2009 By Leave a Comment
WHAT: Complimentary Webcast
TOPIC: The New Math: How to Leverage Social Media for Consumer Insights
DATE: Thursday, March 26, 2009
TIME: 1:00 pm Eastern

SPEAKERS:
Stephen Baker, senior technology writer, BusinessWeek and author of The Numerati
Janet Eden-Harris, Vice President, J.D. Power Web Intelligence Research

Moderator: Burt Helm, BusinessWeek marketing reporter

Click here to register

OVERVIEW:
How can you take a mountain of social media data and distil it down to actionable insights? Stephen Baker takes up the challenge of understanding the complex technology used to analyze social media and relates it in an entertaining and highly readable way in his popular new book The Numerati. Now hear Stephen as he’s joined by Janet Eden-Harris, Vice President, J.D. Power Web Intelligence, who will talk about how the science has been applied to assist companies in market segmentation, campaign effectiveness, new product innovation, and brand monitoring.

The webinar will be moderated by Burt Helm, BusinessWeek marketing reporter. Attendees will be able to ask questions during this interactive webinar.

Filed Under: Uncategorized