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SEO campaign strategy can be an exciting stage in the website building process. As a lot of websites are looking to optimize their page, however, finding a creative edge is becoming more and more of a challenge. One way to add an extra creative aspect to your site is to make an awesome 404 error page. 404 error pages are often forgotten and get no attention, but what people fail to realize, is that it’s a page just like any other page on a site. It has the potential to be seen by visitors and it can generate traffic and awareness for your site.
First, a funny, interactive, and or unique 404 page can generate a buzz for your site. Some sites make it onto blog posts about creative custom 404 error pages simply because they have a 404 page that the blog writer found interesting. People may find a 404 error page they like and send the link to their friends, family members and co-workers. The viral marketing opportunity in a good 404 page can bring in traffic otherwise not seen by a website. 404 error pages are also important vehicles to carry a site’s branding strategy. An effective 404 error page should have the same look & feel of the rest of the site, following through on the branding strategy. What’s more, the 404 error page has a lot of freedom to have it’s own “voice”. If your company is fun loving, for example, a funny and interactive 404 page can strengthen that trait. Make your 404 error page work for you.
In conclusion, when a lot of work is put into building a functional and aesthetically pleasing site, don’t forget to unlock the power of the 404 error page.
This post is brought to you by the SEO team at Errorlytics/Accession Media.
This is a great post and I checked out the funny 404 pages you listed in a previous post; they have given me some great ideas.
In the internet marketing world a lot of marketer’s use the 404 page to offer a discounted product or an opt-in form with a free pdf report as a incentive.
Thanks for post.
Karl