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Baynote, Inc., today announced continued significant growth in adoption of its Collective Intelligence Platform (CIP) as part of the larger growth trend in the overall recommendations space. Counter to an overall decrease in spending on software, companies continue to adopt Baynote because it can rapidly lead to higher revenue and lower costs. Over 130 organizations and 200 websites now leverage the Baynote CIP.
One indication of Baynote’s growth in particular is an analysis of the traffic (user visits) to its datacenter (baynote.net) which has seen a 1200% growth year over year according to Compete.com. Even during the difficult time between November 2008 and January 2009, the traffic grew an additional 80% an indication of continued adoption of the platform. This “recommendation served” increase not only indicates the overall growth of the recommendations space, it also shows that Baynote’s growth significantly exceeds any other recommendation provider, a testament to the superiority of Baynote’s social and cognitive science approach.
Another indication of the continued importance of the overall space and why this growth continues despite the deep recession can be found in a recent Forrester report entitled The Impact of The Economic Crisis On eCommerce Technology Investment. The report says “Combined with the positive impact on business metrics and the customer experience, we expect SaaS offerings in the reviews, recommendations, marketing, customer service, and analytics spaces to continue to see strong momentum.” Recommendations technology was one of three technologies described as “quick wins” in the Forrester piece. The analyst responsible for the report will be speaking on a joint Baynote-BazaarVoice webcast on April 8th at 11:00 pst. (will link to reg page)
