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TOPIC: The New Math: How to Leverage Social Media for Consumer Insights
DATE: Thursday, March 26, 2009
TIME: 1:00 pm Eastern
SPEAKERS:
Stephen Baker, senior technology writer, BusinessWeek and author of The Numerati
Janet Eden-Harris, Vice President, J.D. Power Web Intelligence Research
Moderator: Burt Helm, BusinessWeek marketing reporter
OVERVIEW:
How can you take a mountain of social media data and distil it down to actionable insights? Stephen Baker takes up the challenge of understanding the complex technology used to analyze social media and relates it in an entertaining and highly readable way in his popular new book The Numerati. Now hear Stephen as he’s joined by Janet Eden-Harris, Vice President, J.D. Power Web Intelligence, who will talk about how the science has been applied to assist companies in market segmentation, campaign effectiveness, new product innovation, and brand monitoring.
The webinar will be moderated by Burt Helm, BusinessWeek marketing reporter. Attendees will be able to ask questions during this interactive webinar.
