|
|
Today Quantivo announced an exciting extension to our solution that enables the interactive discovery of behavioral patterns that span multiple web events. With traditional web analytics solutions, this is an extremely difficult and time-consuming endeavor, requiring some serious heavy lifting on the back end – both hardware and query creation. For more details, you can view our quick video overview and product demo, or read our announcement.
With this new ability, you can now quickly understand of how visitors respond over multiple visits, over varied content, and across any time span. Here are just a few examples of where this new value can be applied:
-
Understand which combination of online offers increase conversion rates. For example, analysts at an e-commerce website are identifying which offers to present to which customers over one or more visits to make them more likely to purchase.
-
Identify content affinities over multiple page views or multiple visits.
-
Recognize the sequence of events that lead to and follow the purchase of specific items.
-
Quantify both the direct and indirect lift generated by multiple promotions.
Check our video for more details, and be sure to let us know what you think with a comment below or an email to info@quantivo.com.
