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Use Google Analytics goals and funnels to understand where users are converting. By seeing where customers leave each step, you can refine your website to optimize conversions. Check out the latest post on the Google Analytics Blog regarding “Back to Basics” on monitoring conversion funnels.
You can look at the Funnel Visualization report in Google Analytics to see how many of your prospects move from one step to the next, where they drop out of the conversion process and where they go instead. Once you have this information, you can start fixing the pages that lose would-be customers, just as a good sales person addresses obstacles that prevent customers from closing.
very interesting this video. Funnel visualization is great functionality of GA. Thanks to these informations you can improve your conversion rate
Hi there, nice tutorial. There is a way simpler way to set up an even better looking sales funnel. With Logaholic Web Analytics you just go to the Sales Funnel section and in a few easy steps set up a real funnel. Not only is the interface better (check the screenshot of the sales funnel on our site: http://www.logaholic.com), but you can save the funnel under a name you selected and go back to change it later. The sales funnels of GA take too long to set up and are so much identical. You can get a Logaholic free 30-day trial from: http://www.logaholic.com/wp/trial-download/. The self-hosted full version will cost you just $67, one-time fee, no monthly charges.