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The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.
There is also recognition among industry analysts of the need for more individual analytics certification. For example, in a September 8, 2008 report from Forrester Research titled, Sourcing Analytics Help, successful businesses “View Web analytics as a greenfield opportunity to propel their organizations forward. Although external consultants can feed new ideas and facilitate growth, ongoing improvement is only possible if internal staff members lead the charge and champion efforts from within.”
The Google Analytics IQ online course and a link to the Google Analytics IQ test can be found at ConversionUniversity.com.
For more information or to get started with Google Analytics, follow the sign-up instructions at:
http://www.google.com/support/conversionuniversity/
After a quick perusal of the training materials, there was virtually nothing in there that was new to me. I’m not bragging, simply pointing out that most people that are analytics-focused probably already know the majority of this stuff. It may be useful for people familiar with different tools but not GA, or people just learning, but is it really worth it for analytics professionals to pay the $50 for this cert? If you are planning on getting one of these, why? Will you promote it with clients/potential clients? If you are in-house, does your boss want you to get it? Who is going to want this and why?
It is great, however, that Goog has provided some free, basic training to go along with it’s free, fairly high quality tool.
I took the test. It was very difficult…
It was a lot easier than I expected but that's mainly because I've been using GA for about 3 years. there were a few things I had to brush up on like setVar and cookie names. Hopefully, Google will make the GAIQ more recognised and will help in improving job and project prospects.