I really enjoyed Bryson Meunier's post last week where he compared traffic from mobiles using 2 different types of analytics: Traditional Web Analytics Tracking, Google Analytics and an actual mobile analytics solution, Bango Analytics. In order to accurately do this within Google Analytics, Bryson setup an advanced segment which captured traffic from mobile specific screen resolutions.

The results were amazing, Google Analytics was only able to capture 12% of the page-views captured by Bango Analytics. Only being able to capture 12% of Bango's page-views is mind-boggling me - imagine the type of insight you're missing out on if you're using traditional JavaScript based analytics software.

A word of caution, however: don’t expect an accurate count from Google Analytics or other JavaScript-based web analytics when it comes to tracking mobile users. I did a small-scale two week test on my homepage of Google Analytics relative to Bango Analytics for desktop sites and found that. Until Google Analytics and other JavaScript-based web analytics offer mobile-specific tracking, the only accurate method for tracking mobile users is to install mobile analytics.

Labels: Mobile Analytics

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