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Photobucket Losing Market Share – Hitwise


Heather Dougherty, Director of Research at Hitwise, recently shared some interesting stats regarding Photobucket’s recent decline in market share. Check out a summary of her post below.
  • Among the photo sharing websites, the market share of visits for the top ranked Photobucket, declined 24% to reach 27% in February 2009 from 36% the same month one year ago.
  • During the same timeframe, both Flickr and Picasa experienced an increase in the market share of visits, growing 45% and 65%, respectively.
  • The decline in visits to Photobucket is most likely tied to the decline in visits to MySpace, which has been a major source of traffic for the website. In July 2008, the share of traffic referred to Photobucket from MySpace was 54%, but has since decreased to 38% in February 2009.
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