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The latest version of Bango’s mobile analytics service, Bango Analytics v4, breaks new ground by providing mobile site owners with the most accurate mobile analytics in real-time. Importantly, it provides the same high degree of accuracy regardless of connection. It’s not unusual for smartphone users to swap between WiFi and operator networks as they move between home and the office. Below are the highlights of Bango Mobile Analytics v4:
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Bango Analytics is about understanding your customers and with v4.0 our user identity system provides a unique user ID for ALL visitors. This gives an acccurate total for unique visitors and let you drill down to see more informtion about visitor.
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You can now track unique visitors whether a mobile user connects via operator gateway, WiFi or home broadband – even if users change their connection, Bango still retains the ability to track them. Now everyone who interacts with a mobile website or mobile campaign has a privacy protected, unique user ID, no matter what type of network connection they use.
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New advanced filtering and sorting enables precise segmentation of mobile data, so it’s quick to get to the results needed on a case by case basis. Select to filter any report by page, country, operator, device, time or date.
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Unlike other analytics solutions, Bango Analytics works from your original “raw” data. We don’t pre-can reports and throw your data away. Our new data warehouse delivers even better performance and scalability, allowing us to record, enrich and report more information about your visitors.
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Bango Analytics lets you see metrics by the hour so you can understand how a mobile marketing campaign is performing in real time and make any necessary adjustments to ensure campaign success.
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Our device reporting now lets you view your visitors devices by manufacturer, model and version. Target your site or application to the most popular.
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Bango Analytics records all the parameters passed on the URL. Many marketing tools pass important information with the URL and by recording all this information, it available to you for analysis.
