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Yesterday I had the opportunity to speak at eMetrics Toronto 2009 on the topic of campaign attribution and the future of paid search analytics. Attribution is a very important topic since its proper implementation can really allow us to guage how we should be budgeting our marketing dollars across various campaigns. You can check out my presentation below:
eMetrics Toronto 2009
View more presentations from mjasra.
this problem of a good attribution is very important. Because when you are able to determine the right source of a sale, your marketing becames smarter and morre efficient.