[Craig]: How many people are visiting your company’s website?

[Manoj]: Across all of Shaw’s web properties (on a monthly basis) we do well into 7 figures in terms of visits. Existing customers and new visitors come to accomplish numerous types of activities including: learning more about products/pricing, reading about news/weather/sports, using our free apps, paying bills and resolving technical issues.

[Craig]: What are the main things that you use WebTrends to track?

[Manoj]: A few of the most important items include the performance of Email Campaigns/Paid Search segmented by the number of leads. It is also important for us to compare call center volume to the usage of our support pages. Finally, our multi-step leads form is useful for us to track so we can better understand abandonment issues.

[Craig]: Do you think that WebTrends is helping your organization be more efficient with their advertising dollars?

[Manoj]: Yes, I believe it is because there are many on-board and custom reports we have enabled which allow our end users to see the effectiveness of content, campaigns and other referring sources. However, I find WebTrends to be a very complex tool which gives us a tonne of flexibility and we haven’t fully tapped into it’s usefulness. We’re slowly getting there but there some internal processes we have to develop before we do.

[Craig]: Lastly, what are you looking forward to at WebTrends Engage’09?

[Manoj]: There are a couple of sessions that I am really looking forward to attending: “Exploring the Obama campaign’s Data Crunching Advantage” and the “Experts Panel: Socialization of Data.” In addition to the sessions, I am looking forward to networking with other analysts/marketers to figure out the cool things they are working on and the issues they are regularly come across.

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