Yesterday, WebTrends revealed a new look for their website and announced a Webtrends Open Exchange partnership with Radian6 gives the industry’s most comprehensive customer view across an entire web presence. WebTrends also announced a new set of web services to allow customers to access their data via APIs. This gives customers unprecendented access to their data. Personally, I'm quite excited about this new functionality and can't wait to try it out.

Webtrends Social Measurement Powered by Radian6 Provides Advanced Tools For Customer Engagement Across The Web

Webtrends Open Exchange partnership with Radian6 gives the industry’s most comprehensive customer view across an entire web presence

April 7th, 2009 Webtrends, a global analytics leader with world class data collection and analysis, today announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realization.

Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.

According to the October, 2008 Forrester Research report The Growth of Social Technology Adoption - Social technology adoption increased tremendously this year(2008). Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007 Marketers have to get on board with social now more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up.

How it Works:
Radian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social web. Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what’s happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what’s happening outside their domain across the social web.

For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6’s powerful As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.

"This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space," said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. "The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter."

"Both Radian6 and Webtrends share the view that social media and the web are changing how companies and marketers do business," said Chris Newton, CTO and founder, Radian6. "The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers."


Webtrends Open Exchange Removes the Handcuffs From Your Data

New Set of Web Services Unlocks Customers’ Data without Any API Access Fees Giving Marketers Unprecedented Access To Both Online and Offline Data

April 7th, 2009 Webtrends, a global analytics leader with world class data collection and analysis, today announced a new set of web services for Webtrends Open Exchange. These new web services remove the handcuffs from data that have traditionally been in-place for current day marketers. The Analytics industry is rapidly evolving and the need for deep integration of analytics data into corporate systems and data warehouses is critical to marketers. In today’s hyper competitive business environment, Webtrends Open Exchange recognizes the need for complete access to a customer’s information and is providing, at no additional cost, API access and user managed data collection and delivery capabilities. Webtrends customers are in full control of their managed data for the simple reason that it is theirs.

No Access Fee for Getting Data Out:
Starting immediately these new web services gives customers access to their data with no hidden add-on fees and marks the first time a company in the enterprise analytics space has offered access to data with no API fee.

"Webtrends Open Exchange is a concept that encompasses both our technology and our corporate philosophy; that great products, experiences and companies succeed due to dedicated customer service, open standards and a transforming user experience,” said Alex Yoder, CEO, Webtrends. "Webtrends Open Exchange provides our customers with the flexibility and control of their data so they are able spend their effort on leveraging the data and deriving meaning from the numbers, versus negotiating with a vendor to access their data. With Webtrends they have full control."

Data Access and New API Pricing:
Webtrends continues to help customers take analyzed data from analysis to insight and ultimately into action by extending access to analysis and reporting across its line of business solutions. Webtrends web services enables marketers to use any tool, system, or technology of their choice in accessing analyzed data. Webtrends also allows integration of digital data with offline data for enhanced views of prospects and customers. Technology partners and customers have open, easy access to the best practices, guides, and developer’s applications to get the most of existing and future products.

Under the New Data Access API Pricing:
- Webtrends Open Exchange will not handcuff customer’s data
- All Webtrends customers will receive access to their data in a way that compliments their unique business at no additional cost from Webtrends

"Webtrends is not going to nickel-and-dime our customers by charging for API access to their own data. It’s theirs, not ours,” said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. “I liken those who charge for API access to having to pay an access fee for withdrawal of your own money, from your own bank. It doesn’t make any sense, and neither does fee-based API access to your analytics data."

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