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Yesterday, the Google Analytics team published a great “101″ post on how to use motion charts. I actually really liked the example they gave in which they showed how to graph traffic over time for each of the top keywords and then take it to the next level by using motion charts to show a 3rd metric, Revenue.
You can now see that, except for a dip in traffic between Mar 23 and Mar 30, “google store” sent more traffic every day than the other keywords. “google downloads” sent the least amount traffic each day.
But this graph also provides a bonus. If you set the size of the dots to represent revenue, you can identify the days during which traffic actually paid off in revenue. For example, “google store” doesn’t generate revenue every day (even when it sends lots of traffic). “google shop” and “google software” frequently generate revenue, but not as much as “google store”.
