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The Hitwise Blog had an interesting post day discussing how Oprah’s entrance to Twitter has impacted traffic to Twitter – below is a summary of the post.
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Share of US Internet visits to Twitter increased 24% on Friday, April 17, the day of Oprah’s first Tweet. Comparing visits with the previous Friday, visits were up 43%.
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Hitwise Clickstream data reveals that on April 17, 37% of visits to Twitter.com were new visitors (as opposed to returning).
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The search term “oprah twitter” was the #35 highest search term with the word “twitter” last week and the #7 with “oprah”. Considering that our search data is weekly and that the show only aired on Friday, this is impressive.
There’s been much debate among loyal Twitter users about whether this spells the end for Twitter’s coolness, as soccer moms sign up in droves. So what was the Oprah-Effect on Twitter? The following chart shows daily visits to Twitter from 1st January to 18th April (Oprah’s first Tweet was on the 17th).
