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RPA is seeking a Web analytics Intern to assist in growing agency need in testing and optimizing the interactive experiences we develop, primarily focusing on campaign landing page optimization. The intern will work with Web analysts, project managers and the account management team to define, execute, analyze and present results of A/B and multivariate tests to others members of the interactive team covering:
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Documentation of each stage of the process (from hypothesis creation to influencing creative, to identifying success metrics to post-test analysis)
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Assisting in developing test plans and objectives
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Monitoring the performance of different versions of creative being tested (recipes) against each landing page
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Analyzing the effect of A/B or multivariate tests being conducted to identify a winner or a “red flag” as soon as the results indicate
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Identifying opportunities for segmentation in future targeting and optimization (including traffic sources, online personas, etc.)
RPA is a full-service advertising and marketing agency with services which include both Web development and a wide range of forms of digital marketing. The agency is independently owned and serves as AOR for Honda, Acura, La-Z-Boy, Mandalay Bay, PENTAX and others. We provide the deep marketing resources of a billion-dollar agency and have recently received major awards from the IAB and JD Power & Associates for our innovative digital marketing work.
Contact Information
Anjan Haalder (alance@rpa.com)
