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SocialTwist Launches TAF4 Ads – Sharing Ads


SocialTwist is launching TAF4 Branding, TAF4 Commerce and TAF4 Ads on today at the San Francisco AD:Tech show. Within 7 months of its launch SocialTwist has added 37,000 publishers to its customer base and served over half a billion word of mouth .


The marketing team, tells me that these are some of the new features that SocialTwist will be releasing at the show (which are great improvements):
  • Multi-lingual support – launching with 7 language support (English, French, Spanish, German, Portuguese, Dutch and Turkish)
  • Multiple widget management per account.
  • A new configuration and set-up wizard
  • Channel and service control for the widgets tabs, order management of the services in the tab and the ability to disable channels and services.
  • Button, widget and premium word of mouth email for enhanced branding and word of mouth message control.
  • Premium word of mouth email that delivers really impressive email with pictures, images and contextual data pulled directly from the page.

While these features may sound like a normal release, the bigger story is the introduction of TAF4 Ads, a new patent pending word of mouth advertising solution that enables site owners to monetize their existing Pay-Per-Click banner and display ads. The biggest benefit of TAF4 Ads is the fact that it empowers the site’s visitor to send ordinary banner or display ads off-page with just a click of the mouse by email to a friend or family member that they think will be interested in the goods or services advertised. Talk about turning your visitors into your Pay-Per-Click ad sales army. This introduces a whole new way for advertisers, publishers, site operators and ad networks to monetize their existing Pay-Per-Click ad inventory and creates real social graph advertising, way to go SocialTwist!


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