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With only a 4-day work week because of the Easter Holiday this week has gone by extra fast. We were at eMetrics Toronto and WebTrends Engage in back to back weeks so our inbox was at max capacity. Nevertheless here are this week’s must reads:
Search Marketing
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54% of SEOs Believe in Artificial Google PageRank – SE Round Table
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2 Tools to Aggregate Comments Across Social Media & Blogs – Search Engine Journal
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SEO & Social Media Roadmap – Top Rank Blog
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Ranking Data In Google Referrer String – Google Blogoscoped
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Microsoft’s Walk vs Microsoft’s Talk – Out of My Gord
Web Analytics
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An upcoming change to Google.com search referrals – Google Analytics Blog
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Drowning in Data: Web Analytics and Information Overload – Alex Jeffries
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Web Analytics Meets Social Media – Jessic Tsai
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Survey: Search Marketers Underutilizing Sophisticated Metrics – Bill Mungovan
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What is Webtrends Open Exchange? – Barry Parshall
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Why Web Analytics Tools Fail – Judah Phillips



Thanks for this great compilation. Please don’t stop. I’m in…