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A key session at the event is a presentation by Chris Anderson, Editor-In-Chief of Wired, talking about developing money models in a cashless economy.
“The internet has enabled lots of businesses and business models to go digital. And one of the economic advantages of digital is that the marginal costs of anufacturing and distribution are zero, or close to it. This means that you can now experiment with giving away one thing to sell something else. It’s no surprise that virtually all businesses on the internet are based on ‘free’ in one way or another,” said Anderson.
eComXpo features a combination of presentations and panel discussions on a variety of topics including social media, marketing accountability, m-Commerce, content optimization, affiliate management and incentivizing, search marketing, new customer acquisition, channel attribution, RSS marketing and black hat vs. white hat.
Debra Haym, Executive Director of eComXpo at New York based conference organizer, Worldwide Business Research, said, “The research for this conference with high caliber marketing executives indicates an intense interest in seeking out the opportunity to discuss many pressing and urgent issues of the day. We have worked hard to create a speaker line up to provide the best catalyst for fresh thinking and energized debate. We expect eComXpo to provide an exceptional platform and that, going forward, it will be viewed as having been a significant and influential gathering.”
