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Hitwise announced today that Google accounted for 72.74 percent of all U.S. searches conducted in the four weeks ending April 25, 2009. Yahoo! Search, MSN Search and Ask.com received 16.27 percent, 5.68 percent and 3.95 percent, respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.
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Searches among leading search engine providers |
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Domain |
April 2008 | March 2009 | April 2009 | Year-over-year percent change |
| www.google.com |
67.93% |
72.39% |
72.74% |
7% |
| search.yahoo.com |
20.29% |
16.36% |
16.27% |
-20% |
| search.msn.com |
6.27%* |
5.50%* |
5.68%* |
-9% |
| www.ask.com |
4.17% |
4.07% |
3.95% |
-5% |
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Note: Data is based on four-week rolling periods (ending April 25, 2009; March 28, 2009; and April 26, 2008) from the Hitwise sample of 10 million U.S. Internet users. |
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*Includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com |
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Source: Hitwise, an Experian company |
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Whoa – I came to this post initially due to the tagline, thinking that Google Analytics had 73% of the analytics market, and was about to soil myself.
Does anyone know how much of the ASP analytics market they have, or any rough estimate? I’m sure they have way more individual customers than Omniture or Webtrends, but probably not the high-volume sites that they other big dogs have.
That’s an unusually big drop for Yahoo. What are they doing so badly??
Tad, you can ask Stephane on http://blog.immeria.net/ about web analytics market shares.