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Kampyle Introduces Stronger Integration with Google Analytics


How effective is knowing that a user from California referred from Bing abandoned their shopping cart with $283 of merchandise after visiting 12 web pages over 6 minutes if you have no clue why?

According to John Lovett, Senior Analyst covering web analytics at Forrester Research, “the problem [with web analytics] was that the complexity and inability to take action on the data largely inhibited success.”


The Kampyle – Google Web Analytics integration, solves the challenges associated with web analytics while providing the only website feedback solution fully integrated with Google Analytics API.

Kampyle, the pioneer of online feedback analytics, enables websites to collect, analyze, manage, act on and respond to user feedback in real-time through the company’s feedback forms. Kampyle is a Software as a Service (SaaS) solution which can be implemented onto any website in minutes and enables gathering and analyzing actionable, feedback from users. To close the feedback loop, Kampyle includes the option to respond directly to a user’s feedback.

The Kampyle – Google Analytics Integration enables website owners to add business critical information alongside their website analytics: users’ feedback. Now, website owners can not only measure website activity, as presented through Google Analytics, but they can also see what the users are saying about these website activities in real-time. Kampyle facilitates tracking the number of feedbacks submitted and the grade showing user satisfaction for every web page, product, service or activity, all in the Kampyle interface.

“Merging the qualitative data of products such as Kampyle with the quantitative richness of Google Analytics is a powerful combination that is just waiting to be exploited,” said Brian Clifton, internationally recognized web analytics expert and author of the book ‘Advanced Web Metrics with Google Analytics’.

Kampyle customers are able to get a better understanding of their user’s behavior, improve usability, customer satisfaction and close more sales immediately via feedback and alerts. For example, when HostelBookers.com relaunched their website, Kampyle integrated with Google Analytics “enabled us to immediately resolve issues based on instant customer feedback,” said Kerry Harding, User Experience Manager at HostelBookers.com (www.hostelbookers.com). “Kampyle helps us to ensure that we meet our customers’ needs, keep our priorities focused, our conversion rates high and our users happy and satisfied!”

Click image below for full screenshot.

Google Analytics iPhone Apps

Analytics App by Michael D Jensen
  • Quick Overview Reports for at-a-glance data
  • More Detailed Reports for deeper analysis
  • Supports Multiple Accounts, Multiple Sites, change login anytime
  • Change date range, chart granularity by Day/Week/Month
  • Custom Reports and Goals

The Google Analytics for iPhone App by Sergej Mueller

Statistics from Google Analytics on your iPhone.

  • Multiple Accounts
  • Switchable
  • Statistics as Diagram
  • Work in progress

Ego App by Garrett Murray
Ego gives you one central—and lovely—location to check web statistics that matter to you. With support for Feedburner, Google Analytics, Mint, Squarespace and Twitter, you can quickly view the number of visits to your website (including daily, hourly and monthly numbers), feed subscription totals and changes, and how many people are following you on Twitter.


Data Driven Discussions: How to Segment Your Data

Unrehearsed discussions about web analytics, marketing, web design and testing with experts in the field. In this episode, web analytics experts and Googlers Avinash Kaushik and Nick Mihailovski talk with Jeff Gillis from the Google Analytics team about the best ways to segment data.

Veeple Partners with BitGravity

Veeple, Inc. (http://www.veeple.com/), today announced an agreement with BitGravity (http://www.bitgravity.com/), a global leader in online video, as well as several new service enhancements to its platform.

Under the agreement, BitGravity will offer Veeple’s simple and innovative video solution to content owners and businesses to easily upload, manage, deploy and measure interactive videos across the Web. Veeple, in turn, will standardize its offering on BitGravity, providing best-in-class video delivery capability to its customers.

“BitGravity’s focus on fast, high-quality video delivery is of primary importance in working with them,” said Scott Broomfield, co-founder and chief executive officer of Veeple. “BitGravity truly understands high performance video delivery, ensuring a fantastic online video experience for our customers,” continued Scott.

“Veeple is an excellent example of the type of service we envisioned supporting when we designed BitGravity’s CDN. Veeple’s focus on offering a simple customer experience for uploading, managing, hosting, and best of all, making online video actionable, were the deciding factors in our working with Veeple,” said Chris Turner, VP of Worldwide Sales at BitGravity.

The new enhancements to the Veeple service include:

  • Branded Player – The ability to upload company logo, graphics, Favicons (favorite icons) and watermarks directly into the player.
  • Syndication – Creating a new feature that significantly broadens video distribution capabilities through customizable URL links and resultant RSS feeds.
  • “In Video Contact Us” – The ability, in real-time to collect contact information from potential customers.
  • Affiliate Program – Marketing, video and web development firms now have the opportunity to participate in Veeple’s referral program, which includes monetary rewards.

State Sales Tax: No Time To Sit Still

Guest Post by Smokey Burns, CEO, Epicenter Network

Last week, Amazon announced that barring any last minute reprieve, it will be forced to sever ties with its North Carolina affiliates once that state’s new sales tax law is passed. The law—not unlike ones being debated in other statehouses around the country—declares that online marketers with affiliates in the state are deemed to have a local “physical presence”, and therefore must collect state sales tax on all purchases made by state residents.

For Amazon the decision, while regrettable, is clearly the lesser of two evils. Perhaps the more critical question is, what will other companies do? Will they bow to local laws and collect the tax? Or will they follow the lead of the world’s largest online marketer and abandon their local affiliates?

Considering the cost/benefit equation set by the law, it’s unlikely they will do the former, spelling a dire situation indeed for North Carolina affiliates. So what should these unfortunate individuals—as well as others throughout this industry—do in response?

It’s important to note that this controversy will likely drag out in the courts. In New York, where a similar law was passed, Amazon is currently appealing a lawsuit it lost to block passage of the law. Some precedent has been set supporting Amazon’s position—in 1992, in fact, the U.S. Supreme Court denied a similar “physical presence” test imposed by North Dakota (Quill Corporation v. North Dakota).

In the meantime, if you’re in a state moving toward such a law—and even if you’re not—it’s critical that you lobby your legislators NOW. Lawmakers need to understand that their drive to provide fairness for local tax-paying brick-and-mortar retailers (as well as their drive to generate additional state income) threatens the earnings of thousands of their constituents. The loss of income tax paid on such earnings could equal, if not exceed, any sales taxes collected.

And what about affiliates in North Carolina, New York or other states who are victims of such draconian laws? If this is you, consider your options. It’s possible to exclude your state in your online marketing campaigns, and while it may be difficult finding advertisers who don’t do business in your state, they do exist. The Internet is the ultimate global connection, and you can be of value to, and generate revenues for, regional or foreign marketers. Another option is affiliate networks like Epicenter Network, Commission Junction and Clickbooth, who may be able to structure suitable relationships.

Finally, regardless of where you live, continue to educate yourself on this issue and others that impact your livelihood. External influences abound in business—if you anticipate those circumstances and your alternative courses of action, your business will always have a better chance of surviving.

LeadCaster, Real-Time Lead Generation from VisiStat

VisiStat, Inc. has announced the release of LeadCaster™, their newest add-on module. LeadCaster, a real-time lead generation application, marks VisiStat as the first Web analytics service to offer live leads within an analytics environment.
“The development of our LeadCaster technology successfully bridges the gap between sales and marketing. LeadCaster identifies the companies on your Website ‘right now,’ providing warm leads to sales organizations,” said Tina Bean, Director of Sales and Marketing for VisiStat, Inc. “Through our seamlessly integrated platform, LeadCaster can utilize all of VisiStat’s functionality, such as our powerful AdCaM advertising suite, to provide full visibility into the origins of lead sources unlike any other service out there.”

“By crossing directly into the B2B space, VisiStat can successfully take businesses where no real-time Web analytics company has taken them before. Our real-time analytics coupled with real-time lead generation makes us the comprehensive tool for any small to medium-sized business.”

LeadCaster has the unique ability to identify the companies visiting your Website in real-time, whether they are registered or identify themselves or not, without violating anyone’s privacy. LeadCaster provides immediate access to direct, public contact information with its integration of Jigsaw® and LinkedIn® business databases. With LeadCaster’s sales management tools, users can build watch lists, set up alerts and notifications, divide and allocate sales territories, receive executive level daily summaries, utilize filtering abilities, and a variety of other dedicated options. You can read more about LeadCaster at http://leadcaster.com.

Webinar: Using Google Analytics to Increase Website Conversion

Google Analytics is a great web analytics service for tracking website visitors, but many people only use the basic functions. Consequently, website abandonment remains a persistent problem affecting all websites, including sites running Google Analytics. Between 35 to 70 percent of onsite conversion processes are abandoned, causing lost revenue and missed targets. Small changes to conversion rates can have a big impact on sales, so a little effort here brings big rewards.

In an upcoming webinar, SeeWhy, Inc., will cover what users need to know about conversion funnels. This 30-minute, “best practices” webinar will look at why they’re useful, how to interpret the data, what to do to increase conversion rates, and how to complement Google Analytics with SeeWhy to remarket to website abandoners. Remarketing to website abandoners can convert up to 50 percent of abandoners into customers, so this simple extension to Google Analytics can have a big impact on conversion rates.

What: “Conversion Academy: Using Google Analytics to Increase Website Conversion” webinar

Who: Charles Nicholls, founder and chief strategy officer, SeeWhy

When: Tuesday, June 30, 2009, at 1:00 p.m. Eastern time (10:00 a.m. Pacific time)

How: Register for this free event at https://www1.gotomeeting.com/register/931085441. Attendance is limited to the first 1,000 registrations.

Attendees will learn:

  • What Google Analytics conversion funnels reveal (and what they don’t)
  • How to use the data to improve conversion rates
  • How and when to follow up on abandoners
  • The results you can expect from following up, and its impact on conversion rates
  • How to track the effectiveness of remarketing campaigns in Google Analytics
  • Best practices — how to ensure that customers will love remarketing