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If you use Google Analytics, you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions.
To do this you need to link your Google Analytics and AdWords accounts and create at least one Google Analytics Goal or track at least on Google Analytics Transaction. You’ll also need to enable data sharing in Google Analytics by completing the following steps.
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Sign in to your Google Analytics account.
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Click “Edit Account and Data Sharing Settings.”
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Make sure you’ve selected at least the “With other Google products only” options under “Share my Google Analytics data.”
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Click “Save Changes” to finish.
Import your Goals into AdWords
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Navigate to the “Conversion Tracking” page from within your AdWords account.
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Click “Link your Analytics goals and transactions” from the Conversion Tracking table.
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Select the Goals or Transactions you want from the list.
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Edit the action name so you can identify the goals in your AdWords reports.
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Select “Link” from the bottom of the table to finish.
