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Converting website abandoners with real-time analytics, SeeWhy, Inc., today announced Scott G. Silk has been appointed chief executive officer of the company. As SeeWhy expands its focus beyond research and development and ramps up its sales and marketing activities, Silk’s appointment accelerates SeeWhy’s go-to-market strategy with a seasoned technology executive known for his focus, drive and ability to execute.
“Scott knows how to put a company on the map,” said Dermot Berkery, general partner at Delta Partners. “That’s something SeeWhy needs as it supplements its core R&D efforts to include the market-focused activities around web abandonment and conversion. The company has already made a significant investment in building a real-time, business intelligence platform that is an ideal architecture to support these high ROI web analytic applications.”
Added Silk, “SeeWhy is in the right place at the right time with best-in-class technology. In a down economy, everybody’s focused on cost-effective revenue generation. We deliver a compelling ROI in a SaaS delivery model. Considering that up to 70 percent of ecommerce customers abandon a session before they buy, our software can basically double a company’s online sales—without any capital expenditure. With more and more business being done over the web, my job is to exploit our unfair advantage in web conversion.”
As SeeWhy CEO, Silk will be in charge of the company’s day-to-day operations as well as helping to shape overall vision and direction, familiar tasks for an executive who has spent 20+ years leading technology companies. Prior to SeeWhy, Silk was president and CEO of Action Engine Corp. where he established the company’s mobile application platform as a leader in the market and eventually oversaw the company’s sale to Mobui Corp.
