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FOXSports.com is a leading sports site that delivers breaking news, real-time stats and fantasy games, reaching more than 15 million users per month. The site will use NetInsight OnDemand to gain greater visibility into how content and features resonate with its millions of users.
With NetInsight’s next-generation ‘soft-tagging’ technology, FOXSports.com gains tremendous flexibility in analyzing its ever-changing site while reducing the cost of maintaining and re-tagging. NetInsight’s “drill anywhere” capability gives FOXSports.com the ability to understand their Web visitors at an unprecedented level of precision, which opens up new opportunities in site optimization.
“Leading sites like FOXSports.com want to better understand their passionate and loyal users and recognize that web analytics helps them accomplish this goal,” said Yuchun Lee, CEO, Unica Corporation. “NetInsight provides the multi-dimensional views and comprehensive data that organizations—with anywhere from hundreds of thousands of page views to more than one billion page views—need in order to make intelligent decisions about how to improve their users’ online experiences.”
