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The Google Analytics blog has confirmed the launch of Urchin 6.6. Version 6.6 boasts a brand new set of Search Marketing tools in addition to some enterprise capabilites. Here are the details for the latest release:
Search Marketing Tools
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YSM integration: Download your YSM campaign data via the Yahoo API.
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Deep links into AdWords: Provide your login credentials and Urchin lets you jump directly from CPC reports to related management screens in your AdWords account.
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Budget Alerts: If your AdWords campaigns are in danger of exhausting available funds, Urchin will tell you.
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Keyword Generation Tool: Add keywords to your AdWords campaigns directly from Urchin.
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Copy Campaign Tool: Duplicate existing CPC campaigns (for example, YSM campaigns) as new AdWords campaigns.
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Tag Manager: Automates your keyword destination-URL building, a big timesaver.
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New reports: Time on Site, Performance Comparison, CPC Structure, and more!
Enterprise Capabilities
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LDAP integration: Use your existing corporate authentication with Urchin, including LDAP, MSAD, etc.
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Data API: Pull your Urchin report data into a CRM tool or any other system. (See the Urchin Data API documentation.)
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Rollup Report: A new Urchin “home” page shows each user a list of all profiles to which they have access, with summary metrics for each profile.
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Process Control: Kill a running Urchin log-processing job gracefully, without corrupting the database.
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Urchin 5 to Urchin 6 Migration Utility: Haven’t upgraded from Urchin 5 yet? Our new data-migration utility is much faster and less prone to errors.
